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How JetBlue Turned Crisis into Opportunity: JetBlue Airways to Discuss Crisis Communications at 2009 Continuity Insights Conference

Dépèche transmise le 22 avril 2009 par Business Wire

How JetBlue Turned Crisis into Opportunity: JetBlue Airways to Discuss Crisis Communications at 2009 Continuity Insights Conference

How JetBlue Turned Crisis into Opportunity: JetBlue Airways to Discuss Crisis Communications at 2009 Continuity Insights Conference

SEATTLE--(BUSINESS WIRE)--In the winter of 2007, major airline carrier JetBlue Airways experienced a series of irregular operations that forced it to reassess its emergency notification capabilities. At next week’s Seventh Annual Continuity Insights Management Conference, JetBlue will discuss how it ultimately turned this crisis situation into an opportunity.

The 45-minute session, presented by JetBlue's Director of Emergency Response and Care, Penny Neferis, will cover the series of emergency situations that JetBlue underwent and highlight how the company used Varolii's automated communications to meet these challenges by communicating quickly and effectively to a highly dispersed and mobile workforce of more than 12,000 employees.

WHEN:  

Monday, April 27, 9:15 – 10:30 p.m. PDT

 

 

WHERE:

Sheraton Wild Horse Pass, Phoenix, AZ

 

WHAT:

JetBlue Airways to present at the Continuity Insights Management Conference about its use of Varolii proactive outbound communications to minimize the impact of a series of crisis situations.

 
Specific topics include:

-- The impact JetBlue faced during the February snow storms of 2007

-- How JetBlue used Varolii to reach more than 12,000 dispersed employees

-- Going beyond emergencies – how JetBlue now uses automated communications for preparedness, status updates and knowledge sharing

WHO: Penny Neferis, director of Emergency Response and Care, JetBlue Airways. Neferis has been with JetBlue since its inception. She joined the company as a Safety Manager and developed the JetBlue Emergency Response Department in September 2001. She currently coordinates the airline's annual exercise drills, trains the JetBlue care team, ensures that all members are current in their training and handles all updates to the JetBlue Emergency Operations Manual. Neferis holds a degree in Aviation Safety from Dowling College and has worked with the National Transportation Safety Board.

Business Wire

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