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Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

Dépèche transmise le 28 mai 2009 par Business Wire

Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

--(BUSINESS WIRE)--Air New Zealand:

 

WHO:

The first human interactive billboard controlled by mobile users in the U.S.
 

WHAT:

Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi airline announces the nation’s first human interactive billboard controlled entirely by mobile users to promote the Los Angeles to London roundtrip fares starting at $599. The interactive billboard will feature a 1970s-era airline pilot holding a sign that reads “TXT WHAT YOU WANT ME TO DO 310310.”

 

The 1970s-era airline pilot character will respond to more than 150 different text commands including eating fruit, moon walking or even attempting to strip. The character responds with quirky text messages inviting users to enter the “reLAX to London” sweepstakes.

 

WHEN:

Thursday, May 28 -- Saturday, May 30 starting at approximately 9 pm – 2 am

 

WHERE:

Howard Hughes Center
6081 Center Drive
Los Angeles, CA 90045
 

WHY:

Air New Zealand moves away from the one-way communication of traditional advertising by inviting conversation through a medium that allows customers to interact.

Business Wire

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