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HMSHost’s B4YouBoard App: Enjoy Fresh Food Fast at JFK’s Delta Terminal 3

Dépèche transmise le 4 mai 2011 par Business Wire

HMSHost’s B4YouBoard App: Enjoy Fresh Food Fast at JFK’s Delta Terminal 3

NEW YORK--(BUSINESS WIRE)--Smartphones and mobile apps are making the day better for consumers in every way—from getting the latest news, to downloading a best selling book, or making dinner reservations at the hottest restaurant in town, it’s difficult to remember when there ‘wasn’t an app for that.’

“B4YouBoard is a revolutionary tool for airport travelers. It enables them to order a meal and have it delivered personally while they’re waiting for their flight. We are thrilled to offer this technology and new level of service to our customers”

Now, a new mobile app from HMSHost Corporation will liberate consumers—travelers specifically—from the stress of finding a quick bite before they board their planes.

Beginning Thursday, May 5^th travelers through JFK’s Delta Terminal 3 will be able to download the B4YouBoard mobile app from Apple’s App Store. Travelers can then order a meal from Balducci’s Food Lover’s Market or Chili’s Too, pay for the meal using their smartphone, and have the meal delivered directly to them at the gate. Meals may also be picked up at a dedicated B4YouBoard kiosk.

HMSHost created the B4YouBoard app specifically to make the traveler’s day better and help him or her get from the airport curb to the gate without having to worry whether or not there is time to grab a bite to eat long the way.

“B4YouBoard is a revolutionary tool for airport travelers. It enables them to order a meal and have it delivered personally while they’re waiting for their flight. We are thrilled to offer this technology and new level of service to our customers,” said Joe Waller, HMSHost’s Vice President of Business Development.

Waller added, “Consumers—especially air travelers—have embraced smartphone technology and the mobile apps that make travel easier. That makes B4YouBoard, which is easy to use and free, a natural for our customers. Whether you’re a seasoned ‘road warrior’ or a parent taking a family vacation, B4YouBoard will definitely make your trip better.”

HMSHost is partnering with Arlington, VA-based technology developer Airside Mobile to launch B4YouBoard on Airside's mobile transaction platform, developed specifically for airport services. Airside's technology is designed to let passengers order, reserve, and pay for meals, retail items, and premium services at the airport—rapidly and securely from their smartphones.

“HMSHost is driving innovation in airport dining, and Airside Mobile’s smartphone apps help them give their customers more of what they really want: great food in less time,” said Hans Miller, CEO of Airside Mobile.

B4YouBoard is available for free download at Apple’s App Store. The mobile app pilot program is initially available for iPhone users and will be offered for Android users in mid-June. HMSHost plans to roll out the B4YouBoard program to additional airports in 2011.

According to the CTIA—The Wireless Association®, at the end of 2010 there were almost 300 million wireless subscriber connections in the U.S. With so many Americans having technology at their fingertips, HMSHost is excited to harness this technology to make the traveler’s day better.

About HMSHost

HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.5 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2010, the Group operates in 37 countries and employs some 62,000 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler’s Day Better.

About Airside Mobile:

Founded in Arlington, VA in 2009, Airside Mobile Inc. provides the secure mobile transaction platform that enables airport passengers to find and purchase an array of goods and services in the airport environment. With market-leading partners, intuitive technology, and over 20 years of experience working within airports, Airside's team is committed to giving passengers a faster and easier airport experience. Visit www.airsidemobile.com for more information.

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