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Manchester United 2011 U.S. Tour Delivered by DHL

Dépèche transmise le 3 juin 2011 par Business Wire

Manchester United 2011 U.S. Tour Delivered by DHL

Manchester United 2011 U.S. Tour Delivered by DHL

PLANTATION, Fla.--(BUSINESS WIRE)--DHL, Manchester United’s Official Courier and Logistics Partner, has been announced as the title sponsor of the Club’s summer tour of the United States. The tour, lasting three weeks, will take place in Boston, Seattle, Chicago, New Jersey and Washington DC and gives the team a great opportunity to play in front of US fans.

“Our sponsorship of the Manchester United USA Tour 2011 provides an outstanding opportunity to promote DHL’s brand in major U.S. markets and reinforce DHL as the specialists in International. We’re excited to team up with Manchester United, a truly global sports brand whose international footprint mirrors our own.”

Through the title sponsorship, DHL secured rights including player and club legend appearances, tickets, hospitality, branding and advertising opportunities. DHL will also bring its unrivalled logistical expertise to ensure the team is delivered to each game in a DHL branded bus.

Manchester United manager, Sir Alex Ferguson said:

“The team is really looking forward to going back to the US. The tour is great preparation for the season and the facilities over there are fantastic. I’m looking forward to some good football and the chance to meet our fans in the US.”

Manchester United’s Commercial Director, Richard Arnold said:

“We already have a fantastic relationship with DHL and so we are delighted that they have decided to specifically target this important market and create a unique marketing platform by becoming the title sponsor of our summer tour. Respected and trusted around the world, DHL shares our commitment to delivering excellence and I’m certain having them on board will help make this tour a great success.”

CEO Ian Clough of DHL Express U.S. said:

“Our sponsorship of the Manchester United USA Tour 2011 provides an outstanding opportunity to promote DHL’s brand in major U.S. markets and reinforce DHL as the specialists in International. We’re excited to team up with Manchester United, a truly global sports brand whose international footprint mirrors our own.”

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010.

Note to Editors

The dates for the matches on the tour are:

13 July v New England Revolution, Boston

20 July v Seattle Sounders, Seattle

23 July v Chicago Fire, Chicago

27 July v MLS All Stars, New Jersey

30 July v Barcelona, Washington DC

Business Wire

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