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HMSHost Expands Mobile Ordering Application B4YouBoard to Minneapolis-St. Paul International Airport

Dépèche transmise le 15 septembre 2011 par Business Wire

HMSHost Expands Mobile Ordering Application B4YouBoard to Minneapolis-St. Paul International Airport

HMSHost Expands Mobile Ordering Application B4YouBoard to Minneapolis-St. Paul International Airport

MINNEAPOLIS--(BUSINESS WIRE)--Today HMSHost Corp., a world leader in travel dining and retail, launches its B4YouBoard smartphone mobile app at Minneapolis-St. Paul International Airport’s Lindbergh Terminal. B4YouBoard allows travelers to use their smartphones to order food and have it delivered directly to them at the gate while they wait for their flight.

“Travelers, whether they are road warriors or families on an annual vacation, will love the convenience of being able to use a smartphone to order a meal and have it delivered to them at the gate while they wait for their flight”

The expansion of HMSHost’s mobile app program marks the company’s move to further integrate mobile technology into the air traveler’s experience.

“I am very pleased HMSHost has decided to launch its new B4YouBoard mobile app at Minneapolis-St. Paul International Airport,” said Jeff Hamiel, executive director of the Metropolitan Airports Commission, which owns and operates MSP. “One of our goals is to make MSP as efficient, convenient and customer-friendly as possible, and the B4YouBoard mobile app is one more reason for travelers to make MSP their airport of choice."

Initially, B4YouBoard at MSP will offer travelers delivery at the gate or pick-up service from three HMSHost-run restaurants: French Meadow Bakery & Café, Rock Bottom Restaurant & Brewery and Chili’s Too!. Menus from the three restaurants include breakfast, lunch and dinner options. Mobile ordering is available from 7am through 8pm, seven days per week.

“Travelers, whether they are road warriors or families on an annual vacation, will love the convenience of being able to use a smartphone to order a meal and have it delivered to them at the gate while they wait for their flight,” said Joe Waller, HMSHost’s Vice President of Business Development. “This enhanced level of service and innovative use of technology will definitely make the traveler’s day better.”

The mobile app is free for both iPhone and Android users. B4YouBoard is available for free download at Apple’s App Store and as a web application for the Android operating system at http://www.hmshost.com/mobileapp. HMSHost plans to roll out the B4YouBoard program to additional airports in 2011.

HMSHost partnered with Arlington, Va. based technology company Airside Mobile to create B4YouBoard. The app is developed on Airside's mobile transaction platform, which was created specifically for airport services. Airside's technology is designed to let passengers order, reserve, and pay for meals, retail items, and premium services at the airport—rapidly and securely from their smartphones.

“B4YouBoard really sets a new standard of restaurant customer service in airports,” said Hans Miller, CEO of Airside Mobile. “Whether you’re trying to make a tight connection or find the gate-area power outlet, B4YouBoard just makes the airport experience easier because travelers can count on ordering food and having it delivered directly to them.”

Throughout the first six months of 2011, more than 19 million passengers at MSP-boarded planes for more than 135 national and international destinations from the airport. According to the CTIA—The Wireless Association®, at the end of 2010 there were almost 300 million wireless subscriber connections in the U.S. Americans have more technology than ever at their fingertips and HMSHost is leading innovation in multiple technologies that make the traveler’s day better.

About HMSHost

HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.5 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2010, the Group operates in 37 countries and employs some 62,000 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler’s Day Better.

About Airside Mobile:

Founded in Arlington, VA in 2009, Airside Mobile Inc. provides the secure mobile transaction platform that enables airport passengers to find and purchase an array of goods and services in the airport environment. With market-leading partners, intuitive technology, and over 20 years of experience working within airports, Airside's team is committed to giving passengers a faster and easier airport experience. Visit www.airsidemobile.com for more information.

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Business Wire

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