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Research and Markets: Marketing, Sales Behaviors and Strategies in the Airport Industry - 2011-2012: Survey Brief

Dépèche transmise le 23 novembre 2011 par Business Wire

Research and Markets: Marketing, Sales Behaviors and Strategies in the Airport Industry - 2011-2012: Survey Brief

DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/d9ed19/marketing_sales_b) has announced the addition of iCD Research's new report "Marketing, Sales Behaviors and Strategies in the Airport Industry - 2011-2012: Survey Brief" to their offering.

“Marketing, Sales Behaviors and Strategies in the Airport Industry - 2011-2012: Survey Brief”

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading airport industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the airport industry. The report also identifies the most significant strategies that airport industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope:

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
• The report provides insights into the marketing needs of airport industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Key Topics Covered:

• Introduction
• What is this report about?
• Profile of survey respondents
• Profile of buyer respondents
• Profile of supplier respondents
• Marketing and Sales Behaviors and Strategies in 2011-2012
• Key marketing aims of suppliers for 2011-2012
• Key marketing aims by region
• Key marketing aims by company turnover
• Key marketing aims by revenue growth expectations
• Essential amendments to marketing activities in 2011-2012
• Amendments to marketing activities by region
• Amendments to marketing activities by company turnover
• Use of new media for business prospects
• Use of new media by region
• Use of new media by company turnover
• Critical success factors for choosing a marketing agency
• Critical success factors by region
• Critical success factors by company turnover
• Appendix

For more information visit http://www.researchandmarkets.com/research/d9ed19/marketing_sales_b