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Virgin Australia Enhances Guest Experience with Sabre

Dépèche transmise le 23 novembre 2011 par Business Wire

Virgin Australia Enhances Guest Experience with Sabre

Virgin Australia Enhances Guest Experience with Sabre

SOUTHLAKE, Texas--(BUSINESS WIRE)--Virgin Australia group of airlines today announced it will transition to ticketed operations by introducing the new SabreSonic® Customer Sales and Service (CSS) system, a next generation reservations system. This decision is a key step in its Game Change Program strategy of becoming the airline of choice in Australia.

“Our Program Team will form a strong collaborative partnership with Sabre to ensure the quality of the integrated solution incorporating our people, business processes and technology. These aspects will be our focus to ensure the best possible outcome for our airline and our guests”

The Sabre platform will deliver a complete end-to-end business solution for guest reservations and ticketed operations. It will incorporate sales distribution and merchandising; guest recognition; electronic ticketing; e-commerce; inventory and revenue management; check-in and departure control - all in a single integrated platform.

Virgin Australia group of airlines Chief Financial Officer Sankar Narayan said: "This next step is critical in realising our strategic vision of becoming one integrated airline and providing a seamless travel experience for guests across our global airline network."

"The Sabre system will enhance our performance capabilities across our business, enable us to support integrated ticketing with our Alliance partners and provide an elevated level of recognition for our customers. Importantly, it will support the excellent work our team members already do in providing our guests with a first-rate travel experience."

"Our Program Team will form a strong collaborative partnership with Sabre to ensure the quality of the integrated solution incorporating our people, business processes and technology. These aspects will be our focus to ensure the best possible outcome for our airline and our guests," Mr Narayan said.

Sabre Airline Solutions President Hugh Jones said: "Virgin Australia is one of the fastest growing carriers in the Australasian market with a reputation for providing innovative service and value to its guests. We're excited about being selected as their technology partner as they look to expand and become the number one airline in Australia. Our teams are ready and committed to delivering a flexible, next-generation reservations system that will strengthen their business capabilities for delivering seamless travel experiences for their guests."

The Virgin Australia group of airlines expects to have migrated to Sabre by March 2013.

About Virgin Australia group of airlines

Australia-based Virgin Australia group of airlines includes the Virgin Australia domestic airline, V Australia long-haul international airline and the Pacific Blue and Polynesian Blue short-haul international airlines. Additional information is available at www.virginaustralia.com

About Sabre Airline Solutions

Sabre Airline Solutions provides technology to the aviation industry. It operates the industry's largest Software-as-a-Service (SaaS) business, with its reservations system and operations software used by more than 300 airlines and over 100 airports around the world. More than 450 million passengers are put on airplanes every year using Sabre technology. Sabre Airline Solutions is part of Sabre Holdings, a global travel technology company serving the world's largest industry - travel and tourism. www.sabreairlinesolutions.com

Business Wire

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