Visiteur non identifié - Connexion - Inscrivez-vous
Thanks to a new partnership agreement with the product and supply
chain security company Verify Brand, 3M's brand protection and
authentication product line will offer customers the additional
capability of confirming product authenticity, location and tracking
of products via the Web using secure mass serialization technology.
The two companies will work together to combine 3M's extensive
array of materials-based security solutions and Verify Brand's
experience with its unique and patent-pending electronic product
authentication solution. The agreement will allow 3M to sell, market
and produce the Verify Brand platform of software products and
services as an additional security layer to its customers across the
globe.
The integrated and comprehensive solution enables brand owners to
securely serialize their products using any method of carrying a
unique code on a product, its label or package. Unique codes can be
authenticated via the Web using a computer, call center, SMS or text
messaging, bar code scanners or RFID tags. The solution also enables
the authentication of materials security included on product labels or
packaging. The technology also has additional benefits such as
real-time tracking, alerts, field reporting, management of and
response to unauthorized events, as well as ad hoc and scheduled
reporting on authentication activity. This enables manufacturers to
dramatically increase visibility into their supply chain and thereby
more proactively address a multitude of supply chain issues, including
counterfeiting, diversion, return and warranty fraud, manufacturing
overruns, product recalls and field inventory management. The ability
to authenticate products can also be marketed to consumers as an
additional security feature.
"Brand owners are looking for a product security solution that is
both comprehensive and provides more real time information with which
to address their significant brand protection and supply chain
issues," said Bill Markovitz, marketing development manager, 3M
Security Systems Division. "We believe that the combination of 3M's
extensive materials security technology and the innovative, Web-based
technology from Verify Brand will provide our customers a
market-leading solution."
The new solution can be incorporated into 3M's broad portfolio of
security labels - which have been well-accepted in the security
marketplace for more than 25 years. Many companies in the
pharmaceutical, health care, electronics, automotive, apparel, and
other industries have selected 3M as their partner to help provide
anti-counterfeiting, tampering and diversion solutions.
For more than 30 years, 3M has provided premier security solutions
and services that identify, authenticate, secure and track materials
and information by combining security and productivity. Drawing on its
broad technology base and expertise, 3M creates solutions for a wide
array of security needs. Examples include issuance and authentication
of travel documents, personal identification cards, and brand and
asset protection solutions to fight counterfeiting and tampering.
About Verify Brand Inc.
Verify Brand Inc. provides Web-based product security solutions
that help brand owners protect the integrity of their supply chain,
their customers and their brands. Verify Brand can help protect
customers, reduce corporate risk, reduce expenses, improve financial
performance and increase the value of brands. The patent-pending
Verify Brand solution is validated and currently in use by major
corporations.
Verify Brand: "Protecting People, Protecting Brands"
Additional information is available at www.verifybrand.com, email
sales@verifybrand.com or call (763) 235-1400.
About 3M - A Global, Diversified Technology Company
Every day, 3M people find new ways to make amazing things happen.
Wherever they are, whatever they do, the company's customers know they
can rely on 3M to help make their lives better. 3M's brands include
Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete,
Command and Vikuiti. Serving customers around the world, the people of
3M use their expertise, technologies and global strength to lead in
major markets including consumer and office; display and graphics;
electronics and telecommunications; safety, security and protection
services; health care; industrial and transportation. For more
information, including the latest product and technology news, visit
www.3M.com.
3M, Confirm, Scotch, Post-it, Scotchgard, Thinsulate,
Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.
Other trademarks or names may be the property of their owners.
Sélectionnez votre lecteur de news préféré ci-dessous :
Ou bien intégrez le flux XML dans votre agrégateur RSS par défaut : 
