The Air Taxi Association (ATXA) today formally announced its
launch with the backing of major next-generation air taxi providers in
the United States alongside initial air taxi providers in Europe. The
organization will unite the air taxi industry and provide services to
increase demand for personal air travel at business airline prices.
Principal air taxi companies on the Air Taxi Association's
policy-setting board include DayJet, Earthjet, ImagineAir, JetBird,
JumpJet, Linear Air, TaxiJet Spain, and SATSair, among other leading
air taxi providers. Dr. Bruce Holmes, DayJet Director of Aeronautical
Research, will serve as ATXA Chairman of the Board. Described as a
father of the air taxi industry, Holmes served as a research pioneer
at NASA for over 30 years where he led strategic development for the
Langley Research Center with investments of $700 million and over
4,000 people.
"DayJet helped inspire the formation of the Air Taxi Association,
and we applaud its launch," Holmes said. "I'm honored to serve the Air
Taxi Association and the next generation air taxi industry as the ATXA
Chairman of the Board. Together, ATXA members will work to set
industry standards that benefit all of aviation and air taxi service
worldwide."
Designed to complement existing aviation organizations and
infrastructure, the Air Taxi Association's members will set key
business standards. The ATXA will also work with technology providers
and partner companies to create policies that will benefit the
emerging industry. In addition, the organization will establish a
unified focus to improve relations with the general aviation industry,
as air taxi providers offer complementary services via underutilized,
secondary airports.
"There is such a strong need for increased market awareness of the
air taxi value proposition," said Steve Hanvey, SATSair President and
CEO. "That is why we are enthused about the Air Taxi Association as a
group to bridge the industry and focus on driving market demand."
To drive market demand, the ATXA will reach out with tailored
consulting services to communities and businesses to help them attract
air taxi services to their area. The association will analyze the
tangible economic development and profitability benefits of additional
direct service. Targeted sales and marketing services will also be
provided to ATXA members and related organizations.
"The Air Taxi Association represents the next evolution in air
travel, one that is complementary to our incredible worldwide aviation
infrastructure," said Joe Leader, ATXA President. "This is about
getting people off crowded roadways and into our open skies on direct
flights. Away from major hubs, secondary airports allow air taxi
passengers to arrive 15 minutes before departure and quickly take off
to their end destination."
As an expert on very light jets and next-generation air taxis,
with the first business Ph.D. dissertation worldwide on the subjects,
Joe Leader worked with industry leaders in forming the Air Taxi
Association and now serves as its President. With more than a dozen
years of executive experience at both entrepreneurial and
multi-billion dollar companies, Leader will use the combination of his
professional and academic expertise to build bridges across the
industry. Leader's research book, titled Takeoff Velocity: The Air
Taxi and VLJ Impact on the Future of Business Travel, is being
published and will be available September 30 via retailers online
including Amazon.com, Amazon.co.uk, Borders, Target, and Walden Books.
"The Air Taxi Association offers its members an opportunity to
drive industry standards and public awareness of lower cost
point-to-point air taxi service," said Dean Rotchin, Earthjet Inc.
CEO. "We've spent considerable time with Joe Leader, and decided that
his passion for the evolution of this industry, as well as his keen
understanding of the important business issues, make him a strong and
trusted advocate for the next generation air taxi marketplace."
On Thursday, June 28, Leader will present the keynote address at
the Very Light Jet - Europe conference. It will be held in Vienna,
Austria, where the ATXA will reach out to new European members. Hosted
by MIU Events, the two-day Very Light Jet - Europe conference covers
every aspect of the emerging very light jet and air taxi marketplace
from a European perspective. Leader's keynote will highlight how the
next generation air taxi industry will benefit from increased
profitability, common infrastructure elements, and accelerated growth.
"Providing private air travel at airline prices, Linear Air's
mission aligns perfectly with the charter of the Air Taxi Association
in speeding the growth of our next generation air taxi service," said
Linear Air CEO William Herp. "Working with ATXA, all air taxi
companies stand to benefit from common information technology system
advancements that combine inventory and offer a broader scope of
geographic service options to customers."
More information about the launch of the industry leading Air Taxi
Association may be found at www.atxa.com. Additional information about
the Very Light Jets - Europe event is available at
http://www.miuevents.com/.
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