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PROS, a world leader in pricing and revenue optimization science
and software for manufacturing, distribution, services, hotel/cruise,
and airlines announced today the successful implementation of PROS
Revenue Management Suite enhancements for airlines operating the new
Airbus A380.
"PROS congratulates Singapore Airlines on its inaugural Airbus
A380 flight from Singapore to Sydney," stated Surain Adyanthaya, PROS
Senior Vice President. "As a long-term Singapore Airlines partner,
since 1995, PROS is committed to supporting Singapore Airlines and all
international airlines that plan to operate the new Airbus A380. Of
the 13 airlines with firm orders for the Airbus A380, 10 of these
carriers are PROS customers."
The typical PROS customer who is scheduled to operate the A380 has
over 60% of its revenue in B2B transactions. Airlines have the most
complex and process intensive B2B pricing challenges. They have large
B2B sales forces that have pricing and negotiation autonomy for
commercial contracts. These contracts include pricing, product, and
volume terms and often Most Favored Nation clauses. In addition,
airlines have multiple distribution channels that create intense
channel conflict including sales agents and sales representatives with
pricing power as well as OEM pricing. Airlines have the complexities
of supply constraints, significantly different supply costs, near
infinite product combinations, bundled products, short product life
cycles, product obsolescence, promotional pricing, and volume rebates.
Airline B2C pricing is dominated by electronic transactions that
require high-performance technology that delivers optimized prices in
a 200-300 millisecond window for millions of transactions everyday.
"Airlines are the most advanced users of science-based pricing
optimization," stated Bert Winemiller, PROS Chairman and CEO. "It is
because PROS continues to provide innovative Pricing and Revenue
Optimization software products to the airline industry, as well as
Fortune 2000(R) leaders in manufacturing, distribution, and services,
that PROS will remain the preferred partner for Pricing Excellence."
About PROS
PROS Holdings, Inc. (NYSE:PRO) is a leading provider of pricing
and revenue optimization software products, specializing in price
analytics, price execution and price optimization. By using PROS'
software products, companies gain insight into their pricing
strategies, identify pricing-based profit leaks, optimize their
pricing decision making and improve their business processes and
financial performance. PROS' software products implement advanced
pricing science, which includes operations research, forecasting and
statistics. PROS' high performance software architecture supports
real-time high volume transaction processing and allows PROS to handle
the processing and database requirements of the most sophisticated and
largest customers, including customers with 100s of simultaneous users
and sub-second electronic transactions. PROS also provides a range of
services that include analyzing a company's current pricing processes
and implementing software products to improve pricing performance.
PROS has implemented over 200 solutions across a range of industries
in more than 40 countries.
Founded in 1985, PROS is headquartered in Houston, Texas. Today,
PROS has over 300 employees, more than 100 with advanced degrees and
20 with Ph.D.s. To learn more about PROS, please visit
www.prospricing.com.
Forward-looking Statements
This press release contains forward-looking statements, including
statements about the functionality of the PROS products and their
ability to manage and forecast across an enterprise. The
forward-looking statement contained in this press release are based
upon PROS historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates
or expectations will be achieved. Factors that could cause actual
results to differ materially from those described herein include PROS
ability to develop new products and product enhancements with the
required functionality desired and PROS ability to implement and
support successfully its products to the expectations of its
customers. Additional information relating to the uncertainty
affecting the PROS business are contained in PROS filings with the
Securities and Exchange Commission. These forward-looking statements
represent PROS expectations as of the date of this press release.
Subsequent events may cause these expectations to change, and PROS
disclaims any obligations to update or alter these forward-looking
statements in the future, whether as a result of new information,
future events or otherwise.
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