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This week, Email Data Source, the leading provider of email
competitive analysis data, ranked ultra low cost carrier Spirit
Airlines as the number one airline in its latest Email Brand Equity
Index(TM) ranking of marketers in the airline industry.
The study ranked airlines on the quality and effectiveness of
their email marketing efforts, as well as the representation of their
brands in third party e-mails. The Email Brand Equity Index(TM) is
determined by compiling historical data on e-mail marketing messages
and measuring a combination of factors, including the emails'
perceived effectiveness in driving website traffic and the quality of
the delivered e-mail.
The study, which included both low cost carriers and legacy
airlines, ranked Spirit Airlines above JetBlue, Continental, Ryanair,
Lufthansa, Delta, American Airlines, US Airways, Northwest Airlines
and Icelandair.
"Although we already knew that our marketing was successful based
on our sales results, this ranking serves as further third-party
testament in affirming Spirit's innovative and edgy creative style,"
said Barry Biffle, Spirit's Senior Vice President and Chief Marketing
Officer. "Our strategic and methodical marketing efforts are one of
our strengths which sets us apart from other airlines around the
world."
Spirit posts ultra low fare sales and "top picks" travel packages
on its website (www.spiritair.com) each week. Visitors can sign up to
receive emails with low-fare deals to a variety of destinations
throughout the U.S., Caribbean and Latin America.
Successful Spirit low-fare sales have included the Fibonacci Sale
(lead fare of $1), $24 Off for 24 Hours, and the $9 Clearance Sale, as
well as the most recent and highly publicized Many Islands Low Fares
promotion, which has received national coverage on ABC News, MSNBC's
Dan Abrams, FOX News' O'Reilly Factor, and more.
Travelers can also sign up to become a member of Spirit's $9 Fare
Club and receive exclusive, private sale fares available to members
only. Last week, members of Spirit's $9 Fare Club even received a
negative fare promotion in which Spirit paid passengers to fly.
About Spirit Airlines
Spirit Airlines, Inc. (www.spiritair.com) is the Ultra Low Cost
Carrier (ULCC) in the United States, Latin America and Caribbean. Its
all-Airbus fleet, the youngest in the Americas, flies more than 200
daily flights to 39 destinations. The company is based in Miramar,
Florida, and employs 2,300 professionals.
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