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Horizon Air today unveiled plans to honor the four largest public
universities in Oregon and Washington by painting four 70-seat CRJ-700
jets in university colors and marks. The special themed planes will be
created for Oregon State University, University of Oregon, University
of Washington and Washington State University - at no cost to the
universities.
The aircraft will be painted one at a time starting in late
December in the following sequence: WSU, Oregon, OSU and Washington,
reflecting the order in which agreements were reached for Horizon to
use their trademarked logos and symbols. The painting will take about
10 days per aircraft. The date each freshly painted aircraft will be
entered into service will be announced later, as soon as it's
determined.
The four jets were already scheduled to be repainted. They
recently returned to Horizon's fleet after flying under contract for
nearly four years as Frontier JetExpress. Because of the timing, the
new looks will involve no additional painting cost to Horizon.
Horizon has regularly accommodated passengers associated with the
four universities. Seattle (home to Washington), Pullman (WSU) and
Eugene (Oregon) were among the first seven cities Horizon served upon
its founding in 1981. OSU is the only school of the four that isn't
located in a Horizon destination, but Corvallis is just a short drive
from both Portland and Eugene.
"Like Horizon, these four state universities are deeply rooted in
the Great Northwest. When we explored the possibility of creating
special liveries that reflect our Northwest heritage, these venerable
institutions easily rose to the top of the list," said Dan Russo,
Horizon's director of marketing and communications. "By flying their
colors - and the colors of their rivals - we're aiming to add fun to
the flying experience. We expect this will thrill fans of the school
teams, and put a smile on the faces of graduates, current students and
university staff."
The aircraft will operate on routes normally designated for jet
service in Horizon's regular schedule. Those routes include service
from Portland to Northern and Southern California, and from Seattle to
Santa Barbara, Fresno, and Reno. Horizon uses all of its aircraft in
its regular flight schedule (including backup aircraft), so the
airline expects to have extremely limited opportunities to use these
university-themed planes for charters or other special assignments.
Named 2007 Regional Airline of the Year by Air Transport World
magazine, Horizon today serves 48 cities throughout California,
Colorado, Oregon, Washington, Idaho, Montana, Nevada, and British
Columbia and Alberta. Together, Horizon Air and Alaska Airlines serve
92 cities and are subsidiaries of Alaska Air Group, Inc. (NYSE:ALK).
Artist renderings of the planned aircraft liveries are available
in high-resolution format by visiting the Horizon Air Newsroom at
http://newsroom.horizonair.com.
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