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The San Francisco Business Times has named Fred Reid, the former
CEO of Virgin America Inc., its 2007 Executive of the Year.
Reid is being recognized as the executive who had the greatest
impact on San Francisco Bay Area business in the past year. Reid, a
30-year airline veteran, got discount flyer Virgin America ready for
take-off and into the air.
For the Bay Area, Virgin America brought a corporate headquarters
and hundreds of new jobs. Two-thirds of Virgin America's 900 employees
are based in its Burlingame headquarters or at San Francisco
International Airport. The carrier plans to serve 10 cities by fall
2008, up from five today, and will have about 1,000 employees by then.
Final federal approval of the airline came with an unusual
condition: Reid's job. Transportation officials worried that Reid
might allow British billionaire Richard Branson, who hired him, to
pull the strings in the background. Branson controls U.K.-based
conglomerate Virgin Group Ltd.
Reid denied Branson would exert authority, but saw that he had to
choose: Save his job or save the airline. He agreed to step down and
was replaced three weeks ago by American Airlines Inc. veteran C.
David Cush.
"Reid came, he saw, he conquered," said Steve Symanovich, editor
of the San Francisco Business Times. "With Virgin America, he not only
left his mark on the Bay Area, but also the entire airline industry."
Read the full inside story behind the rise of Virgin America in
the Dec. 28 issue of the San Francisco Business Times. To view the
article, visit sanfrancisco.bizjournals.com and click on print
edition. To subscribe, call Lindsey Gross at (415) 288-4961 or email
lgross@bizjournals.com.
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