Dépêches
Hong Kong Tourism Board Appoints New Director, USA
Dépèche transmise le 9 septembre 2009 par Business Wire
Hong Kong Tourism Board Appoints New Director, USA
LOS ANGELES--(BUSINESS WIRE)--The Hong Kong Tourism Board (HKTB) announced today the appointment of Mr. William B. Flora as Director for HKTB offices in the United States of America (USA), effective September 8, 2009.
In his new role, Mr. Flora will formulate and manage the HKTB’s marketing and communication strategies in the USA, contributing to the Board’s overall global planning. Acting as HKTB’s interface and key spokesman in the market, Mr. Flora will lead the HKTB USA team in building stronger partnerships with the media, travel trade and related parties in the country.
Mr. Flora joins the HKTB following a distinguished 30-year career in advertising and marketing, covering both the operational and management sides. Through the years, he has held senior positions in various large advertising agencies and corporations, including Foote, Cone & Belding (FCB), and TBWA CHIAT\DAY. His experience covers a wide range of sectors, from travel and automotive business to fast-moving consumer goods. Before joining the HKTB, Mr. Flora was Senior Vice President/ Group Management Supervisor of Dailey & Associates, managing the account of Princess Cruises & Cunard Line.
The US is the fourth-largest source market for visitors to Hong Kong. Owing to the economic downturn, visitor arrivals decreased by 12.5% to 608,043 year-on-year in the first seven months of 2009. In 2008, 88% of the overnight visitors from the USA went on multi-destination itineraries during their visit to Hong Kong, with more than half visiting Mainland China.
On welcoming Mr. Flora, HKTB Executive Director Anthony Lau said: “We are glad to welcome William to our team. I am sure his extensive knowledge and expertise in marketing will help us maintain a stronger brand presence of Hong Kong in the USA. In particular, his previous experience in the cruise sector will definitely be an asset to us, as we work with cruise lines and operators to develop new fly/cruise itineraries for the US consumers.
“With William now on board, we will further our effort in promoting multi-destination itineraries in the US, given the trend for combo travel,” Mr. Lau continued. “Leveraging on our position as the gateway to Mainland China, we will continue our collaboration with trade partners to develop and promote multi-destination itineraries anchoring on Hong Kong.”
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6046425&lang=en
- 12/05 Norse Atlantic inaugure sa liaison entre Paris et Los Angeles
- 12/05 Turkish Airlines , Airbus et Rolls-Royce renforcent leur partenariat
- 12/05 PLAY : résultats du premier trimestre 2024
- 12/05 British Airways lance un troisième vol entre Londres et Chicago
- 12/05 Korean Air lance une nouvelle liaison vers Macao
- 06/05Meeting Cerny-La Ferté-Alais 2024 : programme des vols (mise à jour 10/05/2024)
- 05/05 Volotea inaugure quatre nouvelles routes au départ de Lille
- 05/05 Le Racer d'Airbus Helicopters a effectué son premier vol
- 05/05 AFI KLM E&M conclut un accord de support d'équipements avec Air Tanzania
- 05/05 FlyBy signe une commande avec Tecnam
- 05/05 Air Tahiti Nui simplifie les voyages depuis les États-Unis en rejoignant le programme TSA PreCheck
- 03/05JO 2024 : la DGAC diffuse les suppléments d'information aéronautique permanente (SUP AIP)
- 03/05 Le Temps des Hélices 2024 : des paramoteurs en ouverture
- 30/04 Le Royaume-Uni commande des Airbus H145 supplémentaires
- 30/04 Vueling présente une livrée spéciale dédiée au FC Barcelone féminin
- 30/04 L’EASA a délivré le "Permis de voler" à l'INTEGRAL E
- 30/04 Icelandair célèbre les 40 ans de l'expérience Saga Premium
- 30/04 Finesse Max livre le 100e Velis Electro
- 28/0451e fête aérienne - Le Temps des hélices
- 28/04 Friedrichshafen 2024 : le salon a attiré plus de 31 000 visiteurs