Dépêches
Aerolineas Argentinas Flies High With a New Identity From FutureBrand
Dépèche transmise le 17 juin 2010 par PRNewswire
BUENOS AIRES, Argentina, June 17, 2010 /PRNewswire/ -- Aerolineas Argentinas, one of the most important Argentine companies, renews its brand image and presents its new Business Plan for the period 2010-2014, facing one of the major challenges of its history: to reposition the airline as an emblem to all Argentineans.
To address this change, the airline appointed FutureBrand, a global branding consultancy who participated in a bidding process and emerged the winner. FutureBrand is recognized for being responsible for renewing the corporate identity of high-profile airlines such as British Airways, Air Canada, South African Airways, LAN and Avianca.
FutureBrand's first challenge was to develop the brand strategy, which in turn led to the brand re-positioning, to include all touch-points of the flight experience. The discovery of this stage was key to continuing with the next steps: creation and development of the visual identity and tagline, specific applications such as implementation of retail concepts, uniforms design supervision, brand application on all passenger items, and corporate and launch communications, among others.
The new brand image preserves some of the historical elements that position the company amongst world class airlines: the condor symbol of the airline has been redrawn, styling its strokes and providing greater purity to its shape. The distinctive blue colour of the company has been replaced by a light blue, which is closer to that of the national flag, enhancing its presence in its application on the aircrafts of the new fleet. The old typography has been replaced by a more modern, lightweight and agile one, which preserves the traditional italic writing, a symbol of the progress and optimism that represents this new phase.
"Aerolineas Argentinas proudly presents its new image, having now regained confidence, regularity and timeliness and also increasing the number of frequencies as well as improving its service. That is why we propose to believe again, and once more raise the values that made us a world class airline," said Mariano Recalde, its President, adding that implementation of the new identity system will be implemented gradually.
Notes to Editors
FutureBrand, part of the Interpublic Group of Companies, Inc. , is a leading brand and design consultancy with a global presence spanning 24 offices in 18 countries (including affiliates). Their purpose is to help clients define, shape and grow their businesses and brands through a combination of strategic rigor and creative excellence. Clients include ABInBev, Barclays Premier, Barilla, Intel, London 2012, Nestle, Nike, UEFA, Unilever and US Army.
CONTACT: For press queries contact Melanie Bigoni, +44-20-7067-0227,
- 24/04Ibis Styles London Heathrow : l'hôtel géré par un passionné d'aviation pour les passionnés d'aviation (photos + vidéos)
- 23/04 SkyUp renouvelle son partenariat avec Wizz Air
- 23/04 Play : résultats de mars 2024
- 23/04 Les garde-côtes japonais commande trois Airbus H225 supplémentaires
- 23/04 Vueling et Make-A-Wish France signent un partenariat
- 23/04 TUI annonce ses destinations au départ de Deauville pour l'été 2024.
- 23/04 Twin Jet renforce son programme de vols sur la ligne Toulouse/Rennes
- 23/04 Norse Atlantic Airways : résultats du mois de mars 2024
- 23/04 Volotea renforce son offre entre Lille et le Maroc
- 22/04 Finnair a dévoilé son programme de vol pour les saisons hiver 2024 et été 2025
- 22/04 Qatar Airways annonce le lancement de vols à destination de Kinshasa
- 22/04 Vietnam Airlines et CAE prolongent leur accord
- 22/04 Mermoz Academy de Tours commande des Tecnam P-Mentor
- 22/04 Transavia France reçoit son 2e Airbus A320neo
- 20/04 Friedrichshafen 2024 : Blackwing présente un nouveau modèle de son BW650RG
- 20/04 Friedrichshafen 2024 : JMB Aircraft présente son Phoenix
- 19/04 Friedrichshafen 2024 : le projet "Fly To The North"
- 19/04 Friedrichshafen 2024 : Aura Aero présente pour la première fois ses trois appareils
- 19/04 Friedrichshafen 2024 : Duc Hélices présente son hélice Tiger-3
- 19/04 Friedrichshafen 2024 : Splash-in Aviation expose son Pétrel X