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Mirror Lounge Announces Content Alliance with STYLESENSE.com to Promote AIR MILES® Reward Program to Beauty Consumers

Dépèche transmise le 22 mars 2011 par Business Wire

Mirror Lounge Announces Content Alliance with STYLESENSE.com to Promote AIR MILES® Reward Program to Beauty Consumers

Mirror Lounge Announces Content Alliance with STYLESENSE.com to Promote AIR MILES® Reward Program to Beauty Consumers

MONTREAL--(BUSINESS WIRE)--Mirror Lounge, the exclusive distributor of the AIR MILES® Reward Program to Salon, Spa & Aesthetic studios, is pleased to announce a strategic alliance with STYLESENSE.com, an online iPad and iPod ready fashion insiders magazine which surveys the shopping habits of the net's most sophisticated shoppers.

“They seek to maximize every dollar they spend on looking good. And as such, they will truly appreciate the AIR MILES® reward miles that Mirror Lounge member salons offer with every purchase of a haircare service, beauty treatment or product.”

Mirror Lounge intends to up its buzzability with the STYLESENSE fan community whose preference metrics are generated from the STYLESENSE ongoing online survey, which charts and highlights how smart this well-groomed audience is about shopping for and spotting good value.

“STYLESENSE has built a fan base and a mailing list for its newsletter that coincides with the Mirror Lounge and AIR MILES target consumer,” says Alain Audet; Vice-President & COO of Mirror Lounge™. “These are women who are focused on projecting a polished personal style. What’s more, these women are powerful influencers and role models,” Audet added. “They seek to maximize every dollar they spend on looking good. And as such, they will truly appreciate the AIR MILES® reward miles that Mirror Lounge member salons offer with every purchase of a haircare service, beauty treatment or product.”

“We intend to sponsor the future STYLESENSE.com newsletters and connect with their readers to promote our growing roster of hair salons, spas and aestheticians who offer AIR MILES® reward miles with a live link form the Mirror Lounge.com web site to the STYLESENSE magazine and their online three minute survey,” Audet added.

Mirror Lounge is on Facebook.

®™Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Solnyx Marketing Inc. dba Mirror Lounge.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6653446&lang=en

Business Wire

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