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Christopher Roe Joins Allison & Partners as General Manager, San Diego

Dépèche transmise le 1 avril 2011 par Business Wire

Christopher Roe Joins Allison & Partners as General Manager, San Diego

SAN DIEGO--(BUSINESS WIRE)--Allison & Partners, one of the nation’s fastest growing public relations and public affairs firms, today announced Christopher Roe joining as the General Manager of its San Diego office.

“His success building relationships with influencers and media alike will enhance our offerings in the San Diego market and beyond.”

Roe, an accomplished PR, marketing and branding executive with more than 20 years of crafting and managing media relations, investor relations and corporate communications strategies for Fortune 500 companies, joins Allison & Partners from strategic consulting and design firm Hellmuth Obata + Kassabaum, where he was Strategic Director of Business Development, Marketing & PR. His experience includes creating and managing global branding, public relations and investor relations initiatives for companies that include Boeing, Coca-Cola, Kraft Foods, BMW North America, Wynn Resorts, Microsoft, Nike and Alaska Airlines.

“Chris brings Allison & Partners exceptional experience creating marketing and branding campaigns which have moved the needle for some of the world’s leading brands,” said Scott Pansky, Partner, Allison & Partners. “His success building relationships with influencers and media alike will enhance our offerings in the San Diego market and beyond.”

A few of Chris's notable assignments in his career include leading the rebranding of Sprite in 27 countries worldwide; creating and launching the global official sponsorship partnership of Sprite and the National Basketball Association; launching Microsoft’s Outlook and Internet Explorer products globally; leading the grand opening PR strategy for the Bellagio Hotel and Casino for MGM/Mirage; and playing a key role on the team that branded and managed the global marketing and PR strategy for the launch of the Boeing 777 aircraft with inaugural customer United Airlines.

Roe said: “In my prior work with Allison & Partners, I found myself drawn to their entrepreneurial mindset, passion for their clients, and dedication to accelerated growth. When the opportunity to join the firm arose, I knew I could not pass on an opportunity to share the experience I gained as a client of the firm with like-minded brands looking for a new approach to meeting their communications goals.”

Roe holds a BA in Political Science and Communications and an MBA in Marketing and Public Affairs from the University of Washington.

About Allison & Partners

Allison & Partners (www.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr) is a national communications firm named an 'Agency of the Year' by The Holmes Report and an honorable mention for Mid-Sized Agency of the Year by PR Week. With practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare, the firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services. Allison & Partners is headquartered in San Francisco, with offices in New York, Los Angeles, Washington, D.C., Atlanta, Phoenix, San Diego and Seattle, with a 50-state grassroots network. As an MDC Partners company (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), the agency has deep affiliations with best-of-class marketing communications firms worldwide.