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Ink: New Research Reveals Huge Opportunity for Ancillary Revenue Growth for Airlines

Dépèche transmise le 9 février 2012 par Business Wire

Ink: New Research Reveals Huge Opportunity for Ancillary Revenue Growth for Airlines

SINGAPORE--(BUSINESS WIRE)--Ink, the global leader in connecting companies with travelers, today revealed that there is still a huge opportunity for ancillary revenue growth for airlines in inflight retail. New research from Ink, demonstrates a demand for more luxury priced and affordable products to be sold inflight.

“Airline retail is already a great business to be in, but it is really exciting that the survey showed that there is room for growth”

The survey carried out by Ink, questioned over 115 delegates of the Airline Retail Conference in Singapore made up of industry experts from Airlines, inflight concessionaires, brands and agents. It revealed that 63% of those surveyed wanted to see more affordable products available though inflight retail, and a further 61% believed that there is a market for pre-ordering premium luxury goods inflight?

“Airline retail is already a great business to be in, but it is really exciting that the survey showed that there is room for growth”, said Jeffrey O’Rourke, Chief Executive, Ink. “The survey revealed that there is a great opportunity and inflight could be so much more valuable to brands and airlines alike. However, the research also showed that there is confusion about the types of products that need to be provided in order to do this”.

When asked which products they would like to see more of or less of in inflight retail, the answer was the same, with 35% suggesting consumer electronics to both questions. However, despite the disagreement around product strategy, those surveyed still stated that they regularly bought when flying with only 2% not having bought something inflight on their last journey. In addition, Consumer Electronic, Children’s’ Gifts and Confectionery were the most popular goods last bought inflight by delegates.

O’Rourke continued, “What was really interesting, was that only 20% of delegates thought that airlines were aware of and close enough to their passengers needs. This shows that there is a need to better understand the passenger. If there was more information about the passenger, how they are influenced, what their buying habits are and the sort of products they are likely to buy, then this would enable airlines and brands alive to realise this fantastic opportunity. That is why we are committed to carrying out our Global Passenger Survey, and this delegate research is just the first part of it”.

Inks’ Global Passenger Survey will offer unique and exclusive insights into the way passengers interact with their airline of choice and also how they compare to other carriers. In addition, the research will provide much-needed independent intelligence for airports, retailers, brands, advertisers and media agencies into how passengers consume media on their travels. This will also take into consideration the relationship between the airline and passenger, as well as the passenger and retail brands, throughout the complete travel journey experience.

For more information about Ink, the Global Passenger Research or the Airline Retail Conferences please go to www.ink-global.com or email news@ink-global.com.

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Notes to editors:

About Ink

Ink is the global leader in connecting companies with travelers. As well as producing more onboard magazines for more airlines than any other company in the world, Ink reaches a captive audience of hundreds of millions of travelers each year with Targeted Advertising (TAD) on confirmation emails, check-in emails, print-at-home & mobile boarding passes and on onboard entertainment systems.

Ink works with more than three dozen airlines, produces media in 17 languages, and sells advertising in over 100 countries. Our travel clients include companies as diverse as Air France-KLM, Air Macau, Bangkok Airways, bmi, easyJet, Eurostar, Germanwings, Gulf Air, Jetstar, Ryanair, South African Express, THAI Airways, Tiger Airways, TurboJET (the ferry from Hong Kong to Macau), United Airlines, PrivatAir and Wizz Air.

Ink is the owner of the Airline Retail Conference (ARC) in Europe and Asia, the China Travel Retail conference in Shanghai, and produces the Airline Passenger Experience Media Platform in association with APEX, the Airline Passenger Experience Association. We also publish CNBC Business magazine and Time Out Singapore. For more information see www.ink-global.com.