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AGC Aerospace & Defense Names New Director of Marketing
Dépèche transmise le 7 février 2012 par Business Wire
OKLAHOMA CITY--(BUSINESS WIRE)--Johnny Lantz has joined AGC Aerospace & Defense, the operating portfolio of private equity group Acorn Growth Companies, as the Director of Marketing & Communications. Lantz brings with him more than a decade of proven marketing leadership experience from a number of related sectors. He will take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy in accordance with the executive team’s vision.
“We recruited Johnny for his unique combination of knowledge and experience”
Lantz will collaborate with Acorn’s portfolio companies to ensure the AGC brand remains relevant to customers and that all initiatives support the brand promise. He will also be responsible for company and industry-related communications and relations and will take a lead in managing vendor partners and communication agencies.
“We recruited Johnny for his unique combination of knowledge and experience,” said Jeff Davis, President of AGC. “His skill set is a great fit for our companies’ needs and vision for this role. He has the full support of our executive team and we expect his transition into the defense and aviation industry to be a smooth one.”
Davis also added, "Part of our success is built upon our ability to recognize talent and we understand the importance of investing in a seasoned professional to guide our brand’s message as we continue to grow our portfolio.”
Lantz is an accomplished marketing strategist and tactician with significant experience in start to finish multi-million dollar campaigns. His primary background experience includes: B2B publishing encompassing magazine subscriptions, website traffic, trade show exhibit, advertising, and attendee revenue streams. He has extensive continuing education in experiential marketing, social media, SEO, database management, corporate identity, and website functionality.
Lantz attended Oklahoma State University where he earned a Bachelor of Science degree in Marketing from the Spears School of Business. He is currently an active member of several professional organizations, including the American Marketing Association.
About AGC Aerospace & Defense
AGC Aerospace & Defense, the unifying brand of private equity group Acorn Growth Companies, is a global supplier of technologies, systems and services that support key commercial and military programs. Capabilities within the AGC Aerospace & Defense portfolio range from financing, engineering, and integration services to manufacturing, logistics, and aircraft modifications. AGC Aerospace & Defense is organized into four operating groups: Composites, Finance, Integrated Defense, and Services.
For additional information about AGC Aerospace & Defense, please visit www.agcaerospace.com.
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