Dépêches

Livraria Cultura is Multiplus Fidelidade's Newest Partner

Dépèche transmise le 9 novembre 2009 par PRNewswire

SAO PAULO, November 9 /PRNewswire/ -- The Brazilian network of bookstores Livraria Cultura, through its "Mais Cultura" (More Culture) program, is the third company to join Multiplus Fidelidade coalition of partners, TAM's initiative for a network of client rewards programs.

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Through this partnership, Multiplus Fidelidade members will have one more option for earning and exchanging points for products. Besides flights and TAM Viagens travel packages, customers can exchange their points for any product sold by Livraria Cultura - which has more than 2.5 million book titles, in addition to CDs, DVDs, and magazines.

Every Brazilian real spent by Mais Cultura member customers earns five points in the program that, in turn, are equal to one point in the Multiplus Fidelidade program. Upon exchange, each point earned in Multiplus Fidelidade represents two points in the bookstore network. Any credits already earned by Cultura customers who are also Mais Cultura members can be exchanged for Multiplus Fidelidade points beginning in December.

"This partnership will interest those who travel in reading and those who read in traveling, on top of providing yet another benefit for the 1.6 million Mais Cultura customers," stated Pedro Herz, Livraria Cultura's president.

Multiplus Fidelity differentiates itself from other rewards initiatives on the market by being a network of rewards programs from different companies in different products and services retail industries. The benefits of this program include the incentives and freedom for each consumer to collect and spend their points in the way they decide is most convenient, giving the rewards programs a broader scope and expanding the possibilities for rewards and for the creation of new business for the partner companies.

"This partnership with Livraria Cultura is an enormous satisfaction for us at TAM. Livraria Cultura is one of the largest bookstores in Brazil and they play an important role in the dissemination of knowledge," said Libano Barroso, TAM's President and the Vice-President of Finance, Management and IT.

Upon signing this agreement, Livraria Cultura will strengthen its brand, which will participate in the farthest-reaching partner coalition on the market. Ipiranga and Walmart, through their rewards programs Km de Vantagens and Bomclube, respectively, are already Multiplus Fidelidade's partners. Purchases at Ipiranga and Walmart stores already earn credits in their programs, which may be exchanged for Multiplus Fidelidade's points beginning in the month of November. The regulations and exact date of these benefits will be communicated to TAM's clients shortly, in conjunction with Ipiranga and Walmart.

"By allowing the collection and exchange of points for different products, Multiplus represents an efficient tool that will help the partner companies gain and retain customers, as well as sell more," added Barroso.

More information about Multiplus Fidelidade can be found on the website .

CONTACT: Libano Miranda Barroso, TAM Investor Relations, +55-11-5582-9715,fax, +55-11-5582-8149,