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OpenSkies Gets Smart with New Brand Position and Advertising Campaign

Dépèche transmise le 18 avril 2011 par Business Wire

NEW YORK & WASHINGTON--(BUSINESS WIRE)--OpenSkies, the transatlantic, all-business class airline, redefines its brand position with the launch of the company’s new “For Smart Flyers” advertising campaign, giving travelers a broader picture of OpenSkies’ boutique airline feel with a focus on the extraordinary experience customers receive throughout their business-class journey from New York or Washington D.C. to Paris.

“OpenSkies passengers are smart travelers who understand that you can obtain a first-rate flying experience that is also stylish and casual without sacrificing exceptional value”

OpenSkies worked with W Atjust in Paris to develop the repositioning campaign, which shares an insider’s perspective to communicate OpenSkies’ modern, premium offering and how its unique travel experience feels as both traditional and contemporary business-class passengers discover they’ve made a smart choice. The new advertising campaign supports the brand’s repositioning that aims to widen OpenSkies’ target audience of savvy travelers to include more female professionals as well as those in the fashion, epicurean, sports, arts and film industries. In the ads, these professionals recline comfortably on exquisite, velvety-soft clouds.

“OpenSkies passengers are smart travelers who understand that you can obtain a first-rate flying experience that is also stylish and casual without sacrificing exceptional value,” said OpenSkies Chief Executive Officer Dale Moss. “The new campaign beautifully demonstrates the OpenSkies experience and the superior level of comfort and satisfaction our passengers enjoy before, during and after their flights.”

The advertising campaign, featuring print and online ads as well as in-airport advertising extensions, highlights the benefits that matter most to passengers, showcasing the value the airline offers for premium, business-class travel. In addition to recognizing OpenSkies’ significant value proposition, smart customers that choose OpenSkies also enjoy:

• A choice between reclining flat bed seats in Biz Bed, or roomy seats that recline 140 degrees in Biz Seat
• Access to pre-flight lounges
• Exceptional in-flight dining service and a selection of wine and champagne
• Time savings to board and deplane the aircraft, thanks to no more than 84 passengers on each flight – less than half that of a typical Boeing 757 overseas flight
• Exceptional standards of service and a 90 percent customer satisfaction rate
• Cabin crew that is highly trained and bilingual
• No charge for up to three checked-in pieces luggage
• Service from Washington D.C. and New York/Newark to Orly Airport in Paris, which eliminates the extra time and hassle often experienced when flying in and out of Charles DeGaulle Airport
• An airline that truly understands French and American cultures, serves French cuisine and wines, and has both English and French cinema onboard

The new ads will run through June 15, 2011 in the New York and Washington D.C. metro areas, Paris as well as the 13 other French cities supported by TGVair’s high-speed train connections.

Each OpenSkies aircraft has a maximum of 84 seats and features a unique 2x2 configuration in both spacious cabins – Biz Seat and Biz Bed – giving passengers a choice of a window or aisle seat on every flight. Biz Seats are wide seats that recline 140 degrees with a 52” pitch, and Biz Bed seats convert to completely flat beds (180-degree recline). All seats across both cabins are equipped with universal power outlets and feature individual entertainment systems that contain more than 50 hours of programming.

About OpenSkies

OpenSkies is an all-business, transatlantic airline that offers guests superior service, competitive fares and exceptional value. OpenSkies currently flies from New York-Newark and Washington, D.C.-Dulles to Paris-Orly. A subsidiary of British Airways, OpenSkies is the first airline created as a result of the E.U. / U.S. Open Skies Agreement, which allows airlines to fly between any U.S. and E.U. destination. Since OpenSkies’ first flight, it has flown over 200,000 passengers.

For more information about OpenSkies:
www.flyopenskies.com or 1-866-581-3596.

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