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Get a Deep Insight into the Flying and Telepresence - a Quantitative Examination of the Potential of Telepresence to Be a Low Carbon Alternative to Flying : Environmental Choices 3.e

Dépèche transmise le 30 avril 2009 par Business Wire

NEW YORK--(BUSINESS WIRE)--Reportlinker.com announces that a new market research report is available in its catalogue.

Flying and Telepresence - A quantitative examination of the potential of telepresence to be a low carbon alternative to flying : Environmental Choices 3.e

This report focuses on how public opinion about climate change relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video communication systems from Skype with video) and VSee, as well as the current use and potential adoption of high quality telepresence systems. It measures awareness and reputation of seven specific telepresence providers - Cisco, HP, Polycom, Avaya, LifeSize, Tandberg and Teliris - whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of ‘telepresence leaders’, are examined.

Questions addressed

• What proportion of people fly; and how much for longer trips versus shorter-trips; and for business versus leisure?

• Given their particular concern about climate change, do Climate Citizens fly less? Do they fly less for ‘more discretionary’ shorter-trip leisure flights?

• What proportion of all flights can be attributed to ‘heavy flyers’, for each flight category?

• What levels of usage are there for telepresence solutions, and awareness of the companies that offer them?

• What proportion of people like the idea of using a high quality video-communication system, at home and at work, ‘a great deal’?

• What explanations are there for the substitution potential of telepresence being quite differentiated between the participating countries?

• What is the profile of those who are keen to use telepresence?

As with other sector reports, the analysis will build on the core three-fold segmentation described in the first report - between Climate Citizens, Mild Greens and Sceptics & Uninvolved.The Environmental Choices™ syndicated survey was conducted from 25th September to 3rd October 2008. Fieldwork for the study was conducted online in native language by Research Now plc, amongst nationally representative samples of a minimum of 1,000 people in each of Canada, England and the USA – 3,156 respondents in all. 14 section reports will be published over the coming three months, with a full final report due for release at the end of February 2009. The section reports can either be treated as separate entities or as a group from which a gestalt understanding of the subject matter will emerge: the full final report will draw from each section to produce a highly comprehensive analysis which focuses on all aspects of this fundamentally important subject in a holistic manner.

Section Title Page

1.0 Introduction 3

1.1 Key Insights 19

1.2 Methodology 22

2.0 Report Results 23

2.1 Cluster Analysis 24

3.0 Canada Data 35

3.1 Flying - frequency 37

3.2 Flight segmentation 42

3.3 Understanding ‘Heavy Flyers’ 47

3.4 Telepresence: Awareness, Usage & Appeal 60

3.5 Telepresence: Company Awareness & Reputation 64