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Research and Markets: Global Airports Supplier Industry Outlook Survey 2011-2012

Dépèche transmise le 28 juin 2011 par Business Wire

Research and Markets: Global Airports Supplier Industry Outlook Survey 2011-2012

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a90cb2/global_airports_su) has announced the addition of iCD Research's new report "Global Airports Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies" to their offering.

“Global Airports Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies”

This report is the result of an extensive survey drawn an exclusive panel of leading airports industry executives. It analyzes how airports industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011-12. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations.

This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope:

• The opinions and forward looking statements of 437 industry executives have been captured in our in-depth survey, of which 31% represent Director and C-level respondents
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical Scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
• The report examines current practices and provides future expectations over the next 12-24 months
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
• This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy:

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business
• Better promote your business by aligning your capabilities and business practices with your customer's changing needs
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of airports industry buyers and suppliers
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Topics Covered:

1 Introduction 1.1 What is this report about? 1.2 Definitions 1.3 Methodology 1.4 Profile of survey respondents

2 Executive Summary

3 Industry Dynamics 3.1 Revenue growth expectations 3.2 Future developments in business structure 3.3 Merger and acquisition activity predictions

4 Airports Market Growth Outlook 4.1 Demand in emerging markets 4.2 Growth expectations in developed countries

5 Threats and Opportunities for the Airports Industry 5.1 Leading business concerns for 2011-2012 5.2 Key supplier actions to maintain and win buyer business

6 Airports Industry Supplier Marketing Spend Activity 6.1 Annual marketing budgets: airports industry suppliers 6.2 Planned change in marketing expenditure levels 6.3 Future investment by media channel 6.4 Supplier future investment in marketing and sales technology

7 Marketing and Sales Behaviors and Strategies in 2011-2012 7.1 Key marketing aims of suppliers for 2011-2012 7.2 Essential amendments to marketing activities in 2011-2012 7.3 Use of new media for business prospects 7.4 Critical success factors for choosing a marketing agency

For more information visit http://www.researchandmarkets.com/research/a90cb2/global_airports_su