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UK Passengers Can Breathe Easy with EL AL

Dépèche transmise le 8 mars 2011 par Business Wire

UK Passengers Can Breathe Easy with EL AL

LONDON--(BUSINESS WIRE)--With global air travel expected to reach 5.9 trillion passengers by 2015 and concerns for the environment at an all time high, EL AL is the first international airline to announce it will automatically offset the carbon footprint of every UK passenger who books on-line, by planting a tree on their behalf.

“EL AL is delighted that we can now combine a top quality service to our passengers, with protecting the environment. Each EL AL customer who books online can now fly in the knowledge that together, we are working towards clearer skies.”

Airline, EL AL has teamed up with the KKL and JNF and is the first airline to automatically include it as part of the ticket price.

The agreement means that every passenger who books a return ticket London-Tel Aviv on-line through the EL AL website (www.elal.co.uk) or the JNF website (www.jnf.co.uk/trees.html) will have the carbon emissions from their fight offset through a tree planted by EL AL in Israel.

One passenger’s return flight to Tel Aviv generates 0.64 tonnes of emissions and during its lifetime a tree can absorb approximately one tonne of CO2. To mark this contribution, each passenger will be sent an e-certificate, specially-designed by JNF.

With over 110 years of experience, JNF and KKL have planted more than 240 million trees, transforming over 250,000 acres of arid land into lush forests and helping to turn Israel green. Because of JNF and KKL’s forestry expertise and commitment to environmental protection, Israel is one of two countries to leave the 20^th century with more trees than it had at the start.

Uri Danor, CEO UK and Northern Europe says:

“EL AL is delighted that we can now combine a top quality service to our passengers, with protecting the environment. Each EL AL customer who books online can now fly in the knowledge that together, we are working towards clearer skies.”

Samuel Hayek, Chairman, JNF UK says:

“We are delighted to announce this exciting partnership with EL AL UK, JNF and KKL. For over a century, planting trees has been at the heart of JNF’s work. This partnership represents a fantastic opportunity for people to help turn Israel green before they even arrive.”

Publication quality photographs and further information is available from Redleaf Communications or JNF UK.