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Research and Markets: Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel

Dépèche transmise le 1 avril 2011 par Business Wire

Research and Markets: Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/840eaf/heat_from_the_midd) has announced the addition of PhoCusWright's new report "Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel" to their offering.

“Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel”

With airlines fighting to retake control of air distribution and aiming to cash in on ancillary services in the process - distribution-related spats have reached a fever pitch. Usually confined to trade publications, coverage of airline-intermediary disputes is now boiling over into every major consumer media outlet. Amid all the debate, however, the consumer perspective is often neglected.

Heat from the Middle Seat: The U.S. Consumer Perspective in Air Travel moves beyond hypotheticals to reveal actual traveler attitudes and behaviors in relation to air travel. The report provides insight into key issues that shape travelers' relationships with airlines, and analyzes how those relationships impact the leisure air travel landscape.

Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel studies air shopping and booking behavior among U.S. travelers, measures consumer sentiment toward airlines, and examines the factors impacting traveler loyalty. Key topics include:

• The role of intermediaries in the air shopping process
• Traveler interest in ancillary products
• Traveler attitudes towards airlines, and trends over time
• Attitudes and behaviors of airlines' most valuable customers, including business travelers and those with high annual travel spend
• Incidence of behavioral loyalty toward airlines, impact on booking channel, and loyalty drivers

This report, a derivative of PhoCusWright's Consumer Travel Report Third Edition (forthcoming), is essential reading for travel companies throughout the air distribution chain. As airlines seek to minimize distribution costs and boost earnings with new, bundled services, the consumer perspective remains a crucial - but often overlooked - success factor. Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel tracks the most important traveler trends impacting air sales and distribution.

Purchase today to gain insight into travelers' relationships with airlines and examine how those relationships affect the leisure air travel landscape.

Key Topics Covered:

Section 1: Overview, Methodology and Research Highlights

Section 2: Shopping and Booking Channels

Section 3: Ancillary Products

Section 4: General Sentiment Toward Airlines

Section 5: Behavioral Loyalty

Section 6: Conclusion

LIST OF TABLES:

Typical Purchase Methods - Airline Tickets

Typical Shopping Websites (General Travel) by Typical Air Travel Purchase Channel

Typical Shopping Websites (General Travel) by Typical Air Travel Purchase Channel

Airline Ancillary Product Purchase Incidence and Timing

Interest in Airline Ancillary Products

Interest in Airline Ancillary Products by Annual Household Travel Expenditure

General Sentiment Toward Airline Experiences

General Sentiment Toward Airline Experiences Versus Enjoyment of Air Travel

General Sentiment Toward Airline Experiences by Annual Household Income

General Sentiment Toward Airline Experiences by Carrier Type

Change in Airline Sentiment by Incidence of Business Travel

Consistency in Airline Choice by Typical Air Travel Purchase Channel

Reason for Particular Airline Choice by Annual Household Travel Expenditure

For more information visit http://www.researchandmarkets.com/research/840eaf/heat_from_the_midd