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2012 Top Predictions: Most Returned Electronics, TV Shows to Watch, Airlines to Avoid, and More

Dépèche transmise le 22 décembre 2011 par Business Wire

2012 Top Predictions: Most Returned Electronics, TV Shows to Watch, Airlines to Avoid, and More

IRVINE, Calif.--(BUSINESS WIRE)--WiseWindow – a company known for its ability to deliver predictive information around consumer sentiment and purchase intent, today released its top 2012 forecasts based on analysis of billions of online comments collected during the year using its MOBI (Mass Opinion Business Intelligence™) system, which provides business intelligence across a myriad of industries and vertical categories.

“From electronics to celebrities, television, airlines and politics, these are the areas that drive the most conversations online. Whether a consumer experiences a technological malfunction or has a negative incident at the airport, these individuals speak their minds online – in a very direct way”

“From electronics to celebrities, television, airlines and politics, these are the areas that drive the most conversations online. Whether a consumer experiences a technological malfunction or has a negative incident at the airport, these individuals speak their minds online – in a very direct way,” explains Marshall Toplansky, president of WiseWindow. “Collectively, these opinions tell a story and allow us to make predictions for what we’ll likely see coming up in the New Year.”

WiseWindow’s MOBI prophecies for 2012 include:

Which consumer electronics are most likely to be returned in January? Answer: Motorola Atrix and BlackBerry Bold 990

• These two products are facing a triple threat – plummeting purchase intent coupled with growing negative- and issues-based volume and tumbling sentiment index performance – creating a recipe for disappointment. Specifically, nearly 10 percent of all the Motorola Atrix opinions related to a problem with the phone (the most common culprits: poor Web browsing and issues relating to Flash) and 24% of problem opinions for the Blackberry Bold 9900 related to poor battery power.

What consumer electronic product is most likely to go the way of the dinosaur in 2012? Answer: BlackBerry PlayBook

• The PlayBook’s purchasing intent has also plummeted since November, falling more than 300% while it’s ratio of problems-to-total opinions was 5% – nearly four times that of its competitors (iPad –.75%; Kindle Fire – 1.52%; Motorola Xoom – 1.16%; HP TouchPad – 1.13%). This deadly combination points to the PlayBook’s likely demise in 2012.

Which airline should you avoid in 2012? Answer: American Airlines

• Of the six million airline mass opinions MOBI collected in 2011, American Airlines accounted for more than 15% of the extreme negative opinions – the top reasons: poor customer service, cost, flight routes, mileage program and poor VIP convenience programs. WiseWindow actually predicted the company’s bankruptcy over the summer after its sentiment index score plummeted in July to the bottom 11th percentile of all airlines – indicative of an airline that is not adequately meeting consumers’ needs and expectations.

Which TV shows will have the greatest DVD sales in 2012? Answer: “Big Bang Theory,” “Glee,” “Vampire Diaries,” “Dexter” and “The Walking Dead”

• Based on sentiment index, likelihood to watch and DVD discussions, the TV shows destined to have stellar DVD sales are: “Big Bang Theory” (with a sentiment index of 88), “Glee” (83), “Vampire Diaries” (79), “Dexter” (77) and “The Walking Dead” (69).

Will Americans support Obamacare in 2012? Answer: Yes

• MOBI collected 10 million comments on healthcare reform and insurance in 2011; of the nearly one million comments related specifically to Obamacare, the mass opinion trended more positively throughout the year. In fact, the love/hate ratio (the number of positive opinions divided by the negative opinion volume) lifted for Obamacare each quarter from 1.5 in Q1, Q2 and Q3 to 2.2 in Q4.

What issues will make or break the GOP election? Answer: Jobs, deficit spending and Medicaid

• Jobs policies, deficit spending and Medicaid policies comprise the most polarizing election issues, fracturing opinions down the middle between positive and negative. Consequentially, these are the issues most likely to swing election results if the candidates aren’t careful on how they approach them:
  
  
  • Jobs policies – 20% positive; 19% negative
  • Deficit spending – 19% positive; 18% negative
  • Medicaid policies – 19% positive; 13% negative

About WiseWindow

The brainchild of some of the industry’s leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows businesses to discover information they weren’t even looking for. For more information, visit www.wisewindow.com.