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New US Airways Magazine Takes to the Skies

Dépèche transmise le 1 décembre 2011 par Business Wire

New US Airways Magazine Takes to the Skies

TEMPE, Ariz.--(BUSINESS WIRE)--The first redesigned issue of US Airways’ (NYSE: LCC) in-flight magazine hits seatback pockets today, sporting a fresh new look and presenting readers with stories about the airline, its employees and the people who fly it. US Airways Magazine will also include a collection of fresh features and stories about US Airways and Star Alliance destinations, destinations’ hottest restaurants and must-see places, and travel gadgets.

“We want to provide our customers with a publication that is interesting, relatable and bold to tell the story of travel, our airline and our employees.”

Highlights of the revamped magazine include behind-the-scenes features that give customers a vantage point into US Airways that they’ve never seen before. Each month, US Airways will give customers a look into the airline’s operation with sections like “Did You Know” and “Making it Happen,” which explain some of the inner workings of the airline and illustrate how the airline functions to provide them with a high level of service, while remaining one of the safest in the business. “US Airways Magazine enables us to reach our 80 million customers who board a US Airways flight during the year,” said John McDonald, US Airways’ vice president of corporate communications. “We want to provide our customers with a publication that is interesting, relatable and bold to tell the story of travel, our airline and our employees.”

Greensboro, N.C.-based Pace Communications produced the new US Airways Magazine. The custom content publisher has maintained a long-standing relationship with US Airways that dates back to 1973 with Piedmont Airlines’ in-flight magazine, Pace. “Our goal with the US Airways Magazine redesign was to infuse more life into it: More travel, more beautiful photography, more engagement with frequent flyers, and more understanding of what goes on behind the scenes to get us all safely and comfortably in the air,” said Leslie Dunne Sadler, Pace Communications’ vice president and editorial director. “Additionally, we refreshed the graphics, thereby elevating the entire reader experience.”

In the December issue readers will get an exclusive look inside US Airways’ Operations Control Center, which monitors more than 1,500 mainline flights each day. The issue also features stories on experiencing a Caribbean vacation that’s off the beaten path, discovering Oregon’s best pinot noir in the Williamette Valley, and hitting the slopes for a New England skiing adventure. Readers will also have a chance to win a $500 cash card by sharing their comments on the new US Airways Magazine. For more information on the contest, visit www.usairwaysmag.com.

About US Airways

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves 200 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 32,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers its customers more than 21,000 daily flights to 1,185 airports in 185 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year, and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city in Washington, D.C. at Ronald Reagan Washington National Airport. US Airways was the only airline included as one of the 50 best companies to work for in the U.S. by LATINA Style magazine’s 50 Report for 2010 and 2011. The airline also earned a 100 percent rating on the Human Rights Campaign Corporate Equality index for the sixth year in a row. The Corporate Equality index is a leading indicator of companies’ attitudes and policies toward lesbian, gay, bisexual and transgender employees and customers. US Airways also ranked #1 among its competing hub-and-spoke network carriers for 2010 performance as rated by the Wichita State University/Purdue University Airline Quality Rating (AQR). For more company information visit usairways.com, follow on Twitter @USAirways or at Facebook.com/USAirways. (LCCG)

About Pace Communications

For more than 35 years, Pace Communications has been a leader in custom content. With its dedication to excellence, Pace helps leading corporate clients develop successful branded editorial strategies and achieve unparalleled marketing and communication prominence. Our staff of more than 350 professionals consistently produces award-winning work in a variety of media, including magazines, digital and mobile content, catalogs, books, videos and e-commerce solutions. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, and is based in Greensboro, N.C. For more information, please visit pacecommunications.com, Twitter.com/PaceComm or www.Linkedin.com/company/pace-communications.

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