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Swift Transportation Launches New Corporate Website Designed by Bayard Advertising

Dépèche transmise le 19 janvier 2012 par Business Wire

Swift Transportation Launches New Corporate Website Designed by Bayard Advertising

PHOENIX--(BUSINESS WIRE)--Swift Transportation Company, the industry’s leader in transportation services and solutions, launched a new corporate website www.swifttrans.com to promote its growth and leadership in the transportation business. The new site, designed by NYC-based Bayard Advertising Agency, Inc., an integrated branding, interactive, marketing and communications agency, boasts a modernized design more inline with Swift’s brand identity, and features intuitive navigation and user-friendly functionality, all made to reflect Swift’s positions as a leader in service and transportation solutions.

“We are extremely excited about launching our new corporate website. This site truly conforms to our brand identity and helps our customers, investors, and the motoring public understand that Swift Transportation is much more than a trucking company”

“We are extremely excited about launching our new corporate website. This site truly conforms to our brand identity and helps our customers, investors, and the motoring public understand that Swift Transportation is much more than a trucking company,” says Trent Broberg, director of marketing at Swift Transportation Co. “Swift offers the most complete suite of transportation and logistics services in the industry. We continue to listen to our customers' feedback and strive to remain an innovator in the transportation industry. The site is designed using the latest technology, enabling Swift to provide increased service when our customers need it most. This new site marks the beginning of many, great new changes to come in 2012. Moving forward, this serves as the foundation for new technology in development today, and we’re extremely excited to launch.”

“We are confident that investors, business partners and new customers will appreciate the more professional design and functionality of Swift’s new corporate site. It really sets a new standard for Swift and the entire industry that is constantly looking for ways to increase awareness and develop new business relationships. Swift’s new site certainly solidifies their presence as an industry leader,” says Bill Davidson, senior vice president of Bayard Advertising Agency, Inc.

About Swift

Swift is based in Phoenix, Ariz. As of December 31, 2011, Swift operated a tractor fleet of approximately 15,900 units comprised of 11,900 tractors driven by company drivers and 4,000 owner-operator tractors, a fleet of 50,555 trailers, and 6,210 intermodal containers from 34 major terminals positioned near major freight centers and traffic lanes in the United States and Mexico. Swift offers customers the opportunity for “one-stop shopping” for their truckload transportation needs through a broad spectrum of services and equipment. Swift’s extensive suite of services includes general, dedicated and cross-border U.S./Mexico/Canada service, temperature-controlled, flatbed and specialized trailers, in addition to rail intermodal and non-asset based freight brokerage and logistics management services, making it an attractive choice for a broad array of customers.

About Bayard Advertising

Bayard Advertising Agency, Inc. is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard’s online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at [email protected].