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Swift Transportation Launches New Driver Recruitment Website Designed by Bayard Advertising

Dépèche transmise le 25 janvier 2012 par Business Wire

Swift Transportation Launches New Driver Recruitment Website Designed by Bayard Advertising

PHOENIX--(BUSINESS WIRE)--Swift Transportation Company, the industry’s leader in transportation services and solutions, launched a new driver recruitment website www.joinswift.com that better reflects the superior driving experiences offered at Swift. The new site, designed by NYC-based Bayard Advertising Agency, Inc., an integrated branding, interactive, marketing and communications agency, is themed around the organization’s journey to become a Best-In-Class carrier that respects its drivers by supporting their careers. The site is rich in content designed to pique the interest of drivers while giving them an accurate representation about life with Swift, and a career in trucking. The new site features unique, hand-drawn illustrations of drivers at work, displaying teamwork, respect and pride.

“Our new recruitment site for Swift offers drivers a real peek into what life is like on the road, potential career paths within the organization, and what driving for Swift is like”

“This is a cutting-edge website that provides prospective Swift drivers with a large amount of information in a format that is easy to navigate and exciting to browse. Whether a person is new to trucking or a veteran of countless miles, there are opportunities with Swift Transportation and this new website provides a clear picture of the various career paths available,” says Scott Barker, VP Safety, Recruiting and Driver Development. “We are extremely pleased with the quality that Bayard built into the site, and we are confident that the people who contact us through this site will have a stimulating and pleasant experience in the process.”

“Our new recruitment site for Swift offers drivers a real peek into what life is like on the road, potential career paths within the organization, and what driving for Swift is like,” says Bill Davidson, senior vice president of Bayard Advertising Agency, Inc. “We’ve updated everything from functionality to navigation and the site also conforms to Swift’s employment brand strategy. The site better reflects Swift’s standing as an industry leader in the marketplace, while presenting drivers and potential drivers with all the benefits of a driving career with an industry leader.”

About Swift

Swift is based in Phoenix, Ariz. As of December 31, 2011, Swift operated a tractor fleet of approximately 15,900 units comprised of 11,900 tractors driven by company drivers and 4,000 owner-operator tractors, a fleet of 50,555 trailers, and 6,210 intermodal containers from 34 major terminals positioned near major freight centers and traffic lanes in the United States and Mexico. Swift offers customers the opportunity for “one-stop shopping” for their truckload transportation needs through a broad spectrum of services and equipment. Swift’s extensive suite of services includes general, dedicated and cross-border U.S./Mexico/Canada service, temperature-controlled, flatbed and specialized trailers, in addition to rail intermodal and non-asset based freight brokerage and logistics management services, making it an attractive choice for a broad array of customers. For more information regarding Swift, please visit www.swifttrans.com or contact Trent Broberg, Director of Marketing at 602-477-7146 or [email protected].

About Bayard Advertising

Bayard Advertising Agency, Inc. is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard’s online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at [email protected]