Dépêches

New Precision Engineered Products (PEP) Branding Reflects Stronger, More Unified Company

Dépèche transmise le 9 février 2012 par Business Wire

New Precision Engineered Products (PEP) Branding Reflects Stronger, More Unified Company

ATTLEBORO, Mass.--(BUSINESS WIRE)--Precision Engineered Products LLC (PEP), a leading manufacturer of medical devices and electrical components, announces a new visual identity across all seven of the organization’s brands: BE-ST, Brainin, General Metal Finishing, Lacey, microPEP, Polymet, and Wauconda. The new branding reflects a new era for the company, which serves the medical, energy management, and transportation industries.

“The new PEP corporate identity signals to customers that the power of Precision Engineered Products is behind every brand.”

President and CEO Alan Huffenus said of the initiative, “Precision Engineered Products has taken bold steps to strengthen our leading position in core markets, expanding our capabilities and increasing our global footprint. At the same time, PEP has been bringing together the deep and unique expertise from each of our brands to create the best possible solutions to our customers’ complex product requirements.”

He continued, “The new PEP corporate identity signals to customers that the power of Precision Engineered Products is behind every brand.”

PEP’s new look debuted last week with the launch of a new Precision Engineered Products website (www.pep-corp.com) and will extend throughout the organization in the coming months.

Customers can also view the company’s new branding at its 40-foot booth at the Medical Design & Manufacturing show in Anaheim, CA on February 14-16.

Precision Engineered Products LLC (PEP) develops manufacturing solutions for complex product requirements by applying unique expertise in surgical and orthopedic devices, precision metal and plastic components, micro stampings, micro moldings, and surface finishing technologies. Brands include Boston Endo-Surgical Technologies (BE-ST), Brainin, General Metal Finishing, Lacey, microPEP, Polymet, and Wauconda. PEP is based in Attleboro, MA.