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Research and Markets: Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

Dépèche transmise le 8 mars 2012 par Business Wire

Research and Markets: Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e22313/global_airports_su) has announced the addition of iCD Research's new report "Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry" to their offering.

“Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry”

Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry is a new report by ICD Research that analyzes how airports industry suppliers' media spend, marketing and sales strategies and business practices are set to change 2012-2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope:

• Revenue growth and future developments in business structure.
• Merger and acquisition activity.
• Capital expenditure and change in staff recruitment activity.
• Key regions of growth.
• Key industry threats and opportunities.
• Annual marketing budgets and change in marketing expenditure.
• Future spending outlook on media channels.
• Marketing agency selection criteria.

Key Highlights:

• China, India and the Middle East are estimated to be the fastest growing regions among developing countries for the airports industry. The increase in demand for air travel and related services in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
• A total of 69% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 4% looking to decrease it.
• Overall, in the process of choosing marketing agencies, the ability to target specific audience niches' is considered the most important factor by 42% of global airports industry suppliers.

Reasons to Buy:

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
• Identify the specific marketing approaches your competitors are using to win business.
• Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of airports industry buyers and suppliers.
• Project how the industry will grow, consolidate and where it will stagnate.
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.

For more information visit http://www.researchandmarkets.com/research/e22313/global_airports_su