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Cheapflights Media chooses iJento for multichannel customer intelligence solutions

Dépèche transmise le 2 avril 2012 par Business Wire

Cheapflights Media chooses iJento for multichannel customer intelligence solutions

LONDON--(BUSINESS WIRE)--iJento today announced a new implementation of its technology for Cheapflights Media, an online leader in flight deals publishing. Cheapflights Media is an international media network, which publishes top travel deals, allowing users to compare from hundreds of partners including online travel agents, consolidators and airlines. With a mission to be the starting point for travel, Cheapflights works to deliver the industry’s best airfare bargains, expert tips and inspiration.

Cheapflights Media partnered with iJento to help with the integration of online and offline data. Cheapflights has a multichannel approach towards interacting with customers including by newsletter, social media and of course, natural search. The website also prioritises driving relevant traffic to its partners. Once the multichannel data is integrated within the new iJento Datamart, Cheapflights Media will be able to analyse its various visitor segments and how well its mix of deals and partners matches with customer behaviour and interests. iJento provides Cheapflights Media with the ability to integrate all of its online and offline customer data to get a better understanding of consumer behaviour, which helps the website better serve both its users and partners.

Alan Martin, Chief Financial Officer, Cheapflights Media said: “Cheapflights is different from other travel industry players in that we attract people in and then direct them elsewhere. We chose to work with iJento on multichannel customer intelligence to help us better segment our visitors with the goal of delivering deals increasingly tailored to consumers’ needs and serving our partners with even more relevant traffic.”

Peter Ryan, CEO, iJento said: “We are very proud to be working with Cheapflights based on the uniqueness of our truly multichannel customer intelligence platform and ability to provide open access to visitor-level consumer data. Partnering with companies like Cheapflights Media demonstrates the power of understanding multichannel and multi-device consumer behaviour and how that can be harnessed for better customer interactions and more value for partners.”

About iJento

iJento is a technology company that helps data driven organisations integrate and analyse their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco get direct access to their visitor data and gain sophisticated insights into customer behaviour, interests and intent at the individual level. To meet market demand, iJento provides clients with two different options: an end-to-end solution for clients requiring an iJento only web analytics and multichannel customer intelligence solution and an enhancement to existing web analytics solutions such as Adobe SiteCatalyst and Google Analytics. iJento is an international company operating in the UK, USA and Australia.

Website: www.iJento.com

Follow us on Twitter: @iJento

About Cheapflights Media

Cheapflights Media is an international media network helping over 11 million visitors a month find top travel deals. Our Cheapflights brand was launched in 1996 and pioneered the online comparison of flight deals for users. Today, users compare a wide range of deals from hundreds of partners including online travel agents, consolidators and airlines to find the very best flight deals. With a mission to be the starting point for travel, Cheapflights works to deliver the industry’s best airfare bargains, expert tips and inspiration. There are currently Cheapflights sites in the UK, US, Canada, Germany, Australia & New Zealand, France, Italy and Spain. For more information, visit http://www.cheapflights.co.uk. Our newest brand, Momondo, is a leading travel search engine for finding comprehensive worldwide pricing and availability on airfares. Winner of several awards, the site is ideal for users on specific travel schedules. For more information, visit www.momondo.com.