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Research and Markets: Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

Dépèche transmise le 12 avril 2012 par Business Wire

Research and Markets: Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (http://www.researchandmarkets.com/research/e5472234/global_airports_su) has announced the addition of iCD Research's new report "Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry" to their offering.

“Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry”

Global Airports Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry is a new report by ICD Research that analyzes how airports industry suppliers' media spend, marketing and sales strategies and business practices are set to change 2012-2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations.

Synopsis:

- This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading airports industry executives. The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 37% represent Director and C-level respondents.

- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.

- The report covers data and analysis on suppliers' media budgets, marketing and sales strategies and business practices.

Key Highlights:

- China, India and the Middle East are estimated to be the fastest growing regions among developing countries for the airports industry. The increase in demand for air travel and related services in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.

- A total of 69% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 4% looking to decrease it.

- Overall, in the process of choosing marketing agencies, the ability to target specific audience niches' is considered the most important factor by 42% of global airports industry suppliers.

For more information visit http://www.researchandmarkets.com/research/e5472234/global_airports_su

Source: iCD Research