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Cygnus Business Media’s Diversified Portfolio to Reorganize Airport and Transportation Brands into Cygnus Transportation Group

Dépèche transmise le 1 mai 2012 par Business Wire

Cygnus Business Media’s Diversified Portfolio to Reorganize Airport and Transportation Brands into Cygnus Transportation Group

FORT ATKINSON, Wis.--(BUSINESS WIRE)--“No other media company touches the transportation industry as well as this group of titles does,” says Larry Greenberger, group publisher of the newly established Cygnus Transportation Group. Parent company Cygnus Business Media has spent more than three decades covering transportation in the aviation, mass transit and commercial vehicle sectors. The newly established group will include: Professional Tool & Equipment News, Fleet Maintenance, Professional Distributor and VehicleServicePros.com; Airport Business, Aircraft Maintenance Technology, Ground Support Worldwide and AviationPros.com; Mass Transit and MassTransitmag.com and is expected to bring cross-market opportunities for the company’s b2b advertisers.

“Executives like Larry have not only a keen sense of their market, but understand the nuances of shifts and trends in order to capitalize and execute successful communication strategies. Look for new products to evolve within the Cygnus Transportation Group over the next 12-18 months.”

Greenberger was appointed to oversee strategy and development for the Cygnus Transportation Group. He has spent more than 25 years in the publishing industry working with some of businesses most celebrated brands. He currently serves as the Chair of American Business Media’s Publisher’s Committee as well as other past leaderships positions within the American Marketing Association.

“It’s no secret that business media has changed with digital platforms, new distribution channels and integrated marketing opportunities that reach our customers’ audiences faster and can be even more targeted than ever before,” says Gloria Cosby, executive vice president of the Diversified Group Portfolio. “Executives like Larry have not only a keen sense of their market, but understand the nuances of shifts and trends in order to capitalize and execute successful communication strategies. Look for new products to evolve within the Cygnus Transportation Group over the next 12-18 months.”

In addition to Greenberger’s appointment, group changes include Sarah Shelstrom, who has been named Publisher of Professional Tool & Equipment News and Professional Distributor and Joel Franke, who has been promoted to Associate Publisher of Fleet Maintenance magazine. Fleet Maintenance earned two Gold and one Bronze Awards of Excellence by the Truck Writers of North America this year.

Cygnus Business Media reaches millions of professionals annually. As one of America’s top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company’s corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in aviation, building & construction, public safety & security, and agriculture vertical markets, as well as diversified industries such as transportation, printing, accounting, and vending, and other markets.