Sentient Flight Group to Sponsor Breeders’ Cup 2009 “Sentient Perfect Trip” Award

Dépèche transmise le 9 avril 2009 par Business Wire

Sentient Flight Group to Sponsor Breeders’ Cup 2009 “Sentient Perfect Trip” Award

Sentient Flight Group to Sponsor Breeders’ Cup 2009 “Sentient Perfect Trip” Award

WEYMOUTH, Mass.--(BUSINESS WIRE)--Sentient Flight Group, one of the leading private aviation companies in the United States, in coordination with the Breeders' Cup, announced today that it will once again sponsor the “Sentient Perfect Trip” Award for 2009. This celebrates Sentient’s return as a premier partner and the “Official Private Aviation Sponsor” of the Breeders’ Cup for a second year.

For this year’s award, as well as for the awards for future years, Sentient will recognize the race that most personifies the “perfect trip” among this year’s Breeders’ Cup Challenge domestic races which consists of more than 50 stakes races to be run from the July through October. The Perfect Trip winner will be awarded a special prize and will be recognized at the Breeders’ Cup World Championships at Santa Anita Park in Arcadia, Calif., scheduled for November 6th through the 7th. Additional award details will be released in June to kick off the 2009 Breeders’ Cup Challenge series.

“As one of the preeminent events in Thoroughbred racing and all of sports, the Breeders’ Cup is about excellence and perfection at the highest level. We are honored to once again be sponsoring the Breeders’ Cup and the Sentient Perfect Trip Award,” said Steven Hankin, Sentient’s CEO. “While further details of the promotion will be announced in late June, I can say that we are looking forward to being a part of this exciting campaign and honored to be able to recognize the breeder, jockey and horse who expertly craft that one ‘Perfect Trip’ that stands above all the rest.”

“As a valued premier partner of the Breeders’ Cup, we are very excited that Sentient is expanding its reach to racing fans again this year through the Perfect Trip promotion,” said Greg Avioli, president and CEO of Breeders’ Cup Ltd. “Last year’s Prefect Trip promotion proved to be a big international hit, and we look forward to Sentient utilizing the Breeders’ Cup Challenge series to maximize its connection to consumers.”

Last year, in celebration of the 25th running of the Breeders' Cup World Championships, Sentient and Breeders' Cup launched the 'Sentient Perfect Trip' Award to offer Thoroughbred racing fans the chance to vote on their favorite winning moment from Breeders' Cup history. Out of ten 'perfect trips' nominated by a panel of experts, thousands of fans logged on to view footage of each trip and vote for their favorite. With over 16,000 votes, Cardmania's win in the 1993 Breeders' Cup Sprint was named the winner of the 2008 'Perfect Trip' Award.

About The Breeders' Cup

Breeders' Cup administers the Breeders' Cup World Championships, Thoroughbred racing's year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders' Cup Challenge qualifying series, and the Breeders' Cup Stakes Program. Breeders' Cup is located in Lexington, Ky., and in New York City. Breeders' Cup press releases appear on the Breeders' Cup website. More information is available at www.breederscup.com.

About Sentient Flight Group

Sentient Flight Group is a leading private aviation company in the United States. The Sentient Jet Membership Program is the most flexible and economically sound approach to private aviation. Members enjoy access to premium executive-class aircraft with a guaranteed response time of as little as ten hours anywhere in the continental United States. The program features guaranteed availability as well as both one-way and round-trip pricing at fixed hourly rates. Sentient Charter is built off the company’s superb reputation for service and safety and offers clients expert solutions for specific itineraries, including complex road shows, international travel, and large group commercial charter. Sentient Flight Group also includes the national fuel purchasing and management program, AvBuy.

Sentient Jet Membership and Sentient Charter arrange flights on behalf of clients through access to a strong network of certified operators and aircraft. Flights are conducted by FAR certified air carriers that exercise full operational control at all times. Operators approved to provide service for Sentient must meet all FAA safety standards and additional safety standards established by Sentient.

Business Wire

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