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Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

Dépèche transmise le 21 mai 2009 par Business Wire

Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi airline announces the nation’s first human interactive billboard controlled entirely by mobile users to promote the Los Angeles to London roundtrip fares starting at $599*. The digital billboard projection launches May 21 starting at 9:30 p.m. at the Staples Center in Downtown Los Angeles and will feature a 1970s-era airline pilot holding a sign that reads “TXT WHAT YOU WANT ME TO DO 310310.”

The 1970s-era airline pilot character will respond to more than 150 different text commands including eating fruit, moon walking or even attempting to strip. The character responds with quirky text messages inviting users to enter the “reLAX to London” sweepstakes.

“Air New Zealand is hoping to defy the one-way communication of traditional advertising by inviting conversation,” said Roger Poulton, Air New Zealand vice president – the Americas. “We are open to any medium that allows customers to interact with us in a way that’s meaningful – whether that’s through an iPhone application, body painted employees, our ‘cranial billboards,’ themed flights, and now our first human interactive billboard.”

Air New Zealand’s interactive billboard’s weekend schedule is:

Air New Zealand flies daily from Los Angeles to London with roundtrip fares starting at $599 (USD). Travelers must book before May 31, 2009, for travel between May 6 – June 17, 2009 and Sept. 6 – Oct. 31, 2009. Tickets are non-refundable and the offer is subject to availability and may change at any time.

Book now or enter the “reLAX to London” sweepstakes to win two roundtrip economy class airfares from Los Angeles to London and four nights’ accommodation at the Millennium Gloucester Hotel London Kensington. Standard text messaging fees apply.

For more information please visit www.airnewzealand.com.

About Air New Zealand

Air New Zealand offers more direct flights to the South Pacific than any other airline, including non-stop flights from San Francisco, Los Angeles, Honolulu and Vancouver to New Zealand, as well as Los Angeles non-stop to the Cook Islands and Samoa. Other popular destinations include Australia, China, Japan and Tonga. In addition to flying non-stop Los Angeles-London, Air New Zealand’s route between London and Hong Kong now allows customers to fly round-the-world on one airline. Consistently rated among the world’s best international airlines, Air New Zealand’s new Inflight Concierge Service provides all passengers with a range of services, from travel advice to assistance with onward bookings. Air New Zealand’s most recent accolades include “Best Business Class to Australia, New Zealand and South Pacific” for the third straight year by Business Traveler Magazine (USA) “Best Transpacific Airline” at the 26^th Airline Industry Awards, “Best Passenger Service” award by Air Transport World magazine, and “Best Business Class Red Wine” for the Martinborough Pinot Noir 2005 at the 2007 Cellars in the Sky awards. United Mileage Plus, US Airways Dividend Miles and Air Canada’s Aeroplan members earn and redeem mileage on select flights. Flight and vacation essentials can be booked on AirNewZealand.com or by calling 1-800-262-1234 in the USA and 1-800-663-5494 in Canada. Air New Zealand is a member of the Star Alliance network.

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