Air New Zealand Launches the Nation’s First Human Interactive Billboard Controlled by Mobile Users

WHO:

WHAT:

Air New Zealand gets digital throughout Los Angeles this weekend. The kiwi airline announces the nation’s first human interactive billboard controlled entirely by mobile users to promote the Los Angeles to London roundtrip fares starting at $599. The interactive billboard will feature a 1970s-era airline pilot holding a sign that reads “TXT WHAT YOU WANT ME TO DO 310310.”

The 1970s-era airline pilot character will respond to more than 150 different text commands including eating fruit, moon walking or even attempting to strip. The character responds with quirky text messages inviting users to enter the “reLAX to London” sweepstakes.

WHEN:

Thursday, May 28 -- Saturday, May 30 starting at approximately 9 pm – 2 am

WHERE:

WHY:

Air New Zealand moves away from the one-way communication of traditional advertising by inviting conversation through a medium that allows customers to interact.