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Business Wire and the International Paris Air Show Sign a Partnership Agreement

Dépèche transmise le 2 juin 2009 par Business Wire

Business Wire and the International Paris Air Show Sign a Partnership Agreement

PARIS--(BUSINESS WIRE)--Business Wire, world leader in business information communications, and the International Paris Air Show, Le Bourget, the world’s leading aerospace event, which is due to be held at Paris Le Bourget from 15^th to 18^th June 2009 for trade visitors and from 19^th to 21^st June for the general public, have announced that they have signed a partnership agreement.

“Business Wire is delighted to be the official wire of the Paris Air Show. This prestigious event is the most important international showcase for the latest innovations in the aviation and aerospace industries. Although the show already receives tremendous international attention, this media partnership with Business Wire aims to provide the show and the exhibiting companies and institutions with opportunities for even greater exposure” said Olivier Corneloup, Regional Manager of Business Wire, France.

This partnership is expected to enable the International Paris Air Show to strengthen its communications at an international level using Business Wire’s networks and experience. The agreement will provide the opportunity to reach an even wider audience and expand the promotion of this event held every two years.

With around 2,000 exhibitors from 48 countries, 6,000 business meetings and almost 300,000 visitors at the last show, the International Paris Air Show is absolutely a must for all the industry players, manufacturers and sub-contractors operating in the sector.

Organized every two years by the GIFAS (Groupement des Industries Françaises Aéronautiques et Spatiales/Association of French Aerospace Industries), the International Paris International Air Show will be celebrating its centenary this year.

“We hope that this partnership will help to extend the international influence of our show still further” stated Nicolas Tran, Deputy Marketing Director of the International Paris Air Show. “For this reason we are delighted to be working with Business Wire”.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

About the International Paris Air Show Le Bourget 2009

The 48^th International Paris Air Show, Le Bourget, which will take place from 15^th to 21^st June 2009, is the world’s largest international aerospace event. It is organized every two years by PLBpe, a subsidiary of GIFAS (Groupement des Industries Françaises Aéronautiques et Spatiales), a professional association with 250 affiliated organizations – from prime contractors and systems manufacturers to SME’s – specializing in research, development, production, marketing and maintenance of aviation and aerospace equipment and programs.

It covers civil and military aircraft, helicopters, engines, arms and missiles, satellites and space launchers, large-scale aeronautical, defense and security systems, equipment systems and the associated subsystems and software. www.paris-air-show.com