Dépêches

PMSI Develops Air New Zealand’s iPhone Tour Guide App

Dépèche transmise le 2 juin 2009 par Business Wire

PMSI Develops Air New Zealand’s iPhone Tour Guide App

PORTLAND, Ore.--(BUSINESS WIRE)--PMSI, Inc. is proud to present Air New Zealand’s iPhone app, London. Spot-On™, a free download that helps London-bound travelers to find hidden hot spots ranging from the best shopping destinations to local dining favorites. The app offers visitors an in-pocket extension of Air New Zealand’s renowned Inflight Concierge service, providing one-touch access to a vast set of resources, from practical assistance with transit arrangements, nearby activities, to eavesdropping on local Twitter chatter.

PMSI, Inc. is no stranger to cutting edge marketing strategy. On the cusp of celebrating their 30th year in business, PMSI, Inc. is known for its innovation and creativity, being the producers of renowned branding campaigns for Microsoft, Nike, Honeywell and Dell. PMSI and Air New Zealand’s partnership fuses the firms innovative marketing strategy with Air New Zealand’s seamless service that extends far beyond the onboard experience.

“PMSI sets the standard for creativity and innovation, their attention to detail and knowledge of marketing trends is unparalleled,” said Larry Lentz II, Air New Zealand’s Online Marketing Manager – the Americas. “We look forward to building our relationship with PMSI and will continue to explore new and creative ways to appeal to our customers.”

While early in their 6-month relationship with Air New Zealand, PMSI’s augmented development team was able to rapidly concept, test and deliver the program due to their nimble size and unparalleled focus.

“We have been extremely pleased with London. Spot-On’s reception and hope to extend the program to other key destinations for Air New Zealand,” says Daniel Timothy Wood, PMSI’s Digital Strategy Director.

About Air New Zealand: www.airnewzealand.com.

About iPhone: http://tr.im/LondonSpotOn.

About PMSI: www.pmsi.net.