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Hilton Hawaii Takes over Sponsorship of United Airlines’ “Halfway to Hawaii” Game

Dépèche transmise le 2 septembre 2009 par Business Wire

Hilton Hawaii Takes over Sponsorship of United Airlines’ “Halfway to Hawaii” Game

MCLEAN, Va.--(BUSINESS WIRE)--Hilton Hawaii has announced that it has signed on to become the official sponsor of United Airlines’ long-running “Halfway to Hawaii” game, in which passengers guess the exact time the airplane crosses the geographic midpoint of its flight. The game is featured on all Hawaii-bound flights—an average of 800 flights each month.

At the beginning of each flight, each passenger receives a game piece and the crew provides the flight plan, including air speed, altitude, wind conditions and other information. The passenger who guesses closest to the correct time on each flight will win the Facing Future CD by one of Hawaii’s most beloved artists, Israel “IZ” Kamakawiwo‘ole, featuring his uniquely Hawaiian version of Over the Rainbow.

The game flyer also features special offers for the Waikiki Starlight Luau at Hilton Hawaiian Village Beach Resort & Spa and Legends of the Pacific Luau at Hilton Waikoloa Village on Hawaii’s Big Island; a discount coupon for the Naupaka Terrace Restaurant at Hilton Kauai Beach Resort; and an offer for resort credit on dining, spa treatments and select activities at Grand Wailea on Maui. Full redemption details are listed on the game flyer.

Whether or not they win the game, passengers visiting Oahu or Hawaii’s Big Island can bring the game flyer to the Hilton hotels’ information desks to receive a free Hawaiian music CD. Passengers bound for Kauai and Maui can visit the “Halfway to Hawaii” web site and use the code on their flyer to receive a free Hawaiian music download.

“Hilton has had a relationship with United Airlines for decades and this new venture further cements our commitment to United and its importance to Hawaii,” said Jerry Gibson, area vice president and managing director, Hilton Hawaii. “We are also thrilled to support Hawaii’s entertainment industry by sharing the music of our islands,” continued Gibson.

“United Airlines has proudly served the Aloha State for more than five decades,” said Stuart Benzal, United Airlines managing director of onboard global product. “Today, with added service, new island-inspired menus, and the partnership with Hilton in the 35-year tradition of the Halfway to Hawaii game, we look forward to continuing this proud legacy.”

United Airlines is the largest commercial carrier serving Hawaii from the U.S. mainland, flying more than 4 million passengers per year to and from Hawaii.

In addition to Hilton Hawaiian Village, Hilton Waikoloa Village, Hilton Kauai Beach Resort and Grand Wailea, Hilton’s Hawaii portfolio also includes the Doubletree Alana Hotel – Waikiki, Hilton Waikiki Prince Kuhio, Embassy Suites Waikiki Beach Walk and Hilton Grand Vacations Club, with locations on Oahu and the Big Island. For more information, visit hiltonfamilyhawaii.com.

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors®.

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about the company, please visit www.hiltonfamily.com.