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Research and Markets: Snapshots US Air Care 2009

Dépèche transmise le 4 septembre 2009 par Business Wire

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ba8476/snapshots_us_air_c) has announced the addition of the "Snapshots US Air Care 2009" report to their offering.

Snapdata's Snapshots US Air Care 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the US air care market and covers home air fresheners, car fresheners and potpourri/sachets. Market value is based on retail sales. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots US Air Care 2009 forms part of Snapdatas Household industry coverage.

Snapshots Report Overview:

• Executive Summary The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)
• Market size Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.
• Market Segmentation Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.
• Market Share Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.
• Distribution This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:

• Supermarket
• Hypermarket
• Discount Store
• Corner shop
• Internet
• Etc

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Key Topics Covered:

• Snapshots Executive Summary
• Category Definitions
• Market Size by Value (2004 - 2008)
• Market Segmentation by Value
• Market Shares by Value
• Market Shares for Brands by Value
• Company Websites (Main Players)
• Market Forecast by Value (2009-2013)
• Socio-Economic Data for US
• Snapshots Sources for Further Research

For more information visit http://www.researchandmarkets.com/research/ba8476/snapshots_us_air_c