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US Airways is ‘Mixing Things Up’ with Expanded In-Flight Marketplace Menu

Dépèche transmise le 1 septembre 2009 par Business Wire

US Airways is ‘Mixing Things Up’ with Expanded In-Flight Marketplace Menu

TEMPE, Ariz.--(BUSINESS WIRE)--US Airways (NYSE:LCC) continues to enhance its customers’ in-flight experience with the introduction of several new restaurant-quality cocktails and premium beverages for sale on flights starting today. The new beverage options complement the popular premium snacks US Airways began offering earlier this summer, all under a new in-flight menu called US Airways MarketPlace.

“US Airways MarketPlace expands our growing a la carte offering, providing our customers with more choices in flight than ever before,” said Hector Adler, vice president, inflight services. “We’ve selected some of the best-selling brands to offer something different from what you might expect in flight. Our expanded selection of choices will offer something for everyone.”

New to US Airways’ MarketPlace menu are Stirrings’ award-winning, all-natural cocktail mixers. Customers can choose from three new cocktails for $8 each - a Pomegranate Martini, Mai Tai or Margarita, all made with real fruit juice, triple-filtered water and cane sugar. Stirrings is a leading brand of premium cocktail mixers with a focus on simplicity and superior ingredients.

Also new to the airline’s in-flight menu are three well-known ‘pick-me-ups’ for $3 each: AriZona Arnold Palmer Lite Half & Half, the classic iced tea lemonade combo; iced Starbucks® Frappuccino® Coffee Drink; and Red Bull, the number one energy drink in the world. US Airways is also adding Beck’s, a classic German pilsner, to its list of beers, which already includes Budweiser and Bud Light. Beer, wine and spirits are available for $7 each.

Café Mystique, a gourmet blend by Higgins & Burke, has been selected as US Airways’ new onboard coffee. Made from the finest Arabica beans, Café Mystique is roasted in small batches to ensure greater quality. This silky-smooth blend from Central and South America is the perfect pick-me-up any time of the day. Café Mystique and the airline’s assortment of soda, juices and water are complimentary.

As part of its MarketPlace menu, US Airways will continue to sell a variety of sweet and savory snacks and fresh meals on longer flights. Food options range from $3 for snacks to $7 for fresh meals. Beginning today, the ‘pick-me-up’ beverages, Stirrings cocktails and select individual snacks will also be available for purchase in the main cabin on all of US Airways’ international flights.

For more information on the products offered within US Airways MarketPlace, please visit usairways.com/marketplace.

About US Airways

US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,200 flights per day and serves more than 200 communities in the U.S., Canada, Europe, the Middle East, the Caribbean and Latin America. The airline employs more than 33,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers its customers more than 17,000 daily flights to 916 destinations in 160 countries worldwide. And for the eleventh consecutive year, the airline received a Diamond Award for maintenance training excellence from the Federal Aviation Administration (FAA) for its Charlotte, North Carolina hub line maintenance facility. For more company information, visit usairways.com. (LCCG)

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