Dépêches
Vodafone Partners With Brand Connections Global to Launch Care Covers In-flight Advertising Solution in Europe
Dépèche transmise le 24 septembre 2009 par PRNewswire
LONDON and NEW YORK, September 24 /PRNewswire/ -- Brand Connections Global today announced that Vodafone has renewed their campaign as the inaugural advertiser for the launch of an innovative new in-flight advertising medium.
Vodafone has renewed their sponsorship of Care Covers, the innovative new in-flight advertising solution now available to brands onboard Ryanair and bmibaby. Vodafone is sponsoring the printing and placement of laminates applied to the surface of airplane tray tables that are protected from bacteria growth by using antimicrobial technology from Agion Technologies, a worldwide leader in natural silver-based antimicrobial solutions, in order to preserve the laminate. Care Covers are the latest creation of Brand Connections, which has the exclusive licenses to the patented airplane tray table laminates and advertising process.
"Care Covers provide an innovative and proven platform for brands to communicate with consumers," said Brian F. Martin, CEO and Founder of Brand Connections. "Additionally, Care Covers feature a new technology that helps protect the surface of the laminate by inhibiting the growth of bacteria to preserve the cover."
Mar Moreno, the Advertising Media Specialist for the Vodafone Spain Roaming Campaign declared, "We strive to successfully connect with consumers in new ways and based on the research results, we increased purchase intent by more than 25%!"
"We are delighted with the test results in Europe and are excited to launch this new innovation in the U.S. this January," said Martin.
Airplane tray table laminates have been utilized in the U.S. for the past 3 years with 8 of the top 10 largest advertisers including, AT&T, Ford, Procter & Gamble, Sony, Verizon and Unilever, using the medium. Further, a study conducted by Triad Research, surveying more than 8,600 people, demonstrated overwhelming passenger approval while producing a favorable response to brand sponsors. More than 78% of passengers recalled the brand and purchase intent was increased by 23%.
The Brand Connections Global in-flight advertising network will reach an estimated 70 Million passengers each year on flights throughout Europe with primary destinations including UK, Ireland, Spain, Italy and Germany.
The new Care Cover technology will be available in the U.S., through Brand Connections, on more than 500,000 flights beginning in January 2010.
About Brand Connections Global
Brand Connections Global is an affiliate of Brand Connections, one of the largest global marketing and media companies focused on reaching consumers in venues. The company's targeted media, product placement and experiential marketing products connect advertisers with hundreds of millions of consumers in environments such as: airlines, hotels, resorts, outdoor sports, recreation centers, colleges and universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by Veronis Suhler Stevenson, one of the largest media-focused private equity firms in the US.
CONTACT: Teena Touch of Teena Touch PR, +1-415-310-3125,, for Brand Connections
- 19/04 Corsair : Premier vol commercial de son premier Airbus A330neo
- 19/04 Point financier easyJet pour les 6 mois se terminant le 31 mars 2020
- 19/04 Le ministère des Armées commande des H225M et un prototype du VSR700 en soutien de l’industrie aéronautique
- 18/04 Airbus signe un contrat avec l'Egypte pour le support technique du C295
- 18/04Air Caraïbes : décès de son Directeur Général
- 18/04 Cathay Pacific cargo a livré 15 millions de doses de vaccins dans le monde
- 18/04 Air Charter Service met en place une nouvelle équipe de direction en France
- 18/04 IndiGo et Air France Industries KLM Engineering & Maintenance signent un nouvel accord
- 18/04 Airbus réduit l'impact environnemental de ses Beluga
- 18/04 Twin Jet adapte son programme vers Le Puy-en-Velay
- 18/04 Derazona sera le premier opérateur H160 en Asie
- 13/04 Airbus : commandes et livraisons du mois de mars 2021
- 13/04 Binter Canarias arrive en France
- 10/04 British Airways lance des vols vers Jersey et Gibraltar depuis London City
- 10/04 VINCI Airports remporte la concession de l’aéroport de Manaus
- 10/04 Safran signe un contrat de service à l’heure de vol avec la Bundespolizei
- 09/04 Qatar Airways opère un vol avec 100 % des passagers vaccinés contre le covid-19
- 09/04 AFI KLM E&M renforce sa coopération avec ASL Airlines Belgium
- 09/04 VistaJet prend livraison de 2 appareils Bombardier Global 7500
- 08/04 Ravitaillement en vol entre deux avions KC-390 Millennium (photos)