Dépêches

As Nation Emerges from Recession and Black Friday Nears, Are Online Retailers Ready?

Dépèche transmise le 17 novembre 2009 par Business Wire

As Nation Emerges from Recession and Black Friday Nears, Are Online Retailers Ready?

SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote Competitive Research, the industry research group of Keynote® Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that as the nation slowly moves out of its deepest recession in decades it will be monitoring the performance of leading online retailers during the upcoming critical 2009 online holiday shopping season. Keynote, as it has for over a decade, will be making itself readily available to media on Black Friday, Cyber Monday and through the Christmas season for reporting on the speed and reliability of leading online holiday shopping sites. Media should register to receive Keynote’s 2009 Online Holiday Performance Indices on a weekly basis during the entire holiday season at: http://offers.keynote.com/go/keynote/hg2009_indices

Keynote’s market-leading online retail transaction performance indices are an early indicator for how well sites might be able to stand up flash crowds that typically swamp sites during the holidays.

“With the general economic situation, every dollar counts more than ever in the online retail environment,” said Ben Rushlo, director of competitive research at Keynote. “At the same time, retailers continue to push the technical envelope with interactive technologies and increased complexity. This mix, of increased complexity and the chasing of fewer dollars online requires that the site perform flawlessly. We are already seeing sites struggling leading up to the holidays and our predication is that many sites will flounder as the demands of the holiday season exert excessive pressure on some already unstable sites. This season will likely separate the outstanding sites from the ‘also rans’ in a way we have never seen before and consumers will judge these sites’ performance with their dollars.”

Here are the results for the first week of November:

Keynote Competitive Research Apparel Retailer Index:

http://www.keynote.com/keynote_competitive_research/performance_indices/retail/retail_apparel_index.html

Keynote Competitive Research Books-Music-Video Retailer Index:

http://www.keynote.com/keynote_competitive_research/performance_indices/retail/retail_books_index.html

Keynote Competitive Research Electronics Retailer Index:

http://www.keynote.com/keynote_competitive_research/performance_indices/retail/retail_electronics_index.html

Keynote’s reporting, based on The Keynote Retail Transaction Performance Indices, comprised of leading online shopping sites across apparel, electronics, and books and music, sets a standard for retailers to measure acceptable performance against. The Keynote Retail Transaction Performance Indices measure and benchmark the performance for an online shopping transaction for each leading retail site, including product search, shopping cart and checkout process performance.

Keynote provides the industry’s fastest and most reliable monitoring capabilities; the data used to create Keynote’s indices is collected in real time on an hourly basis from 10 cities across the U.S., providing an up-to-the-minute barometer of online consumer experience throughout the 2008 holiday shopping season. The index data is collected using Transaction Perspective®, Keynote’s market–leading Web site performance measurement and monitoring service.

Further information on the Keynote Retail Performance Indices is available online at:

http://www.keynote.com/keynote_competitive_research/performance_indices/retail/retail_index.html

Sites Included on Keynote’s Retail Web Transaction Performance Indices

Apparel sites on Keynote’s retail indices include: Amazon, Apple Store, Best Buy, CDW, Dell, HP, Newegg, Office Depot, Office Max, Overstock, Sony Style, Staples, Toys R Us, Walmart

Books and music sites on Keynote’s retail indices include: Abercrombie & Fitch, Eddie Bauer, Foot Locker, J Crew, JC Penney, Kohls, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Sears, Victoria’s Secret, Zappos

Electronics sites on Keynote’s retail indices include: Abe Books, Amazon, Barnes & Noble, Blockbuster, Borders, Overstock, Scholastic, Target, Tower Records, Walmart

About Keynote

Keynote Systems (NASDAQ:KEYN) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP and customer experience/UX.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote’s 2,800 customers represent top Internet and mobile companies including American Express, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™, Screen Sensing Technology and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2009 Keynote Systems, Inc.