Dépêches

Digital Angel’s Destron Fearing Unit Chosen as Exclusive Manufacturer of Visual and Electronic Tags for the American Angus Association’s® AngusSource® Program

Dépèche transmise le 17 novembre 2009 par Business Wire

SO. ST. PAUL, Minn.--(BUSINESS WIRE)--Digital Angel (NASDAQ:DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its Destron Fearing unit has been chosen by the American Angus Association® as the exclusive manufacturer of visual and electronic identification tags for its AngusSource® program. AngusSource is the American Angus Association’s USDA Process Verified Program (PVP) for Angus-sired calves that documents source, group age and a minimum of 50% Angus genetics. A second tier of the AngusSource PVP called Gateway verifies source and group age only.

Destron Fearing will manufacture AngusSource and Gateway program-compliant tags, offering producers a shorter turnaround time on tag orders, increased customization capabilities and a new radio frequency identification (RFID) option. Previously, the only program-compliant tag offered by AngusSource and Gateway was a visual tag.

“Quicker delivery, the ability to customize the back of the tag, and an RFID program-compliant tag – these are things our customers have been asking for,” commented Sara Snider, AngusSource director. “Through our partnership with Destron, we are able to meet their demands. Destron has an outstanding reputation in the industry for producing high-quality identification devices with good retention,” Snider continued. “We continually look for ways to improve AngusSource and Gateway and increase the services we provide to our customers. Destron shares that commitment to customer service and to providing cattlemen with tools they can use to improve their operations.”

“We look forward to the opportunity to enhance the service and turnaround time for the American Angus Association and its customers in the delivery of high-quality, innovative cattle identification products,” commented Joseph J. Grillo, Chief Executive Officer of Digital Angel. As Destron Fearing expects to ship tags within one day of receiving orders, Grillo added, “We are committed to the new partnership and the quick delivery of these products for the needs of Angus producers and we appreciate their commitment to high-quality beef products.”

About the American Angus Association and AngusSource

Based in St. Joseph, MO, the American Angus Association is the nation's largest beef registry association with over 30,000 adult and junior members. Its goal is to serve the beef cattle industry, and increase the production of consistent, high quality beef that will better satisfy consumers throughout the world.

AngusSource is the American Angus Association’s USDA Process Verified Program for Angus-sired calves that documents source, group age and a minimum of 50% Angus genetics. A second tier of the AngusSource PVP called Gateway verifies source and group age only. For more information about AngusSource contact Sara Snider, AngusSource director, at (816) 383-5100 or [email protected].

About Destron Fearing

Destron Fearing is the Animal Identification segment of Digital Angel Corporation (Nasdaq:DIGA). Destron Fearing develops, manufactures and markets electronic radio frequency and visual identification devices for the companion animal, fish and wildlife and livestock markets. In livestock markets, Destron Fearing also provides a full complement of radio frequency identification products designed to automate the collection and utilization of production information to help meet the growing identification demands of the market place. For additional information, please visit www.destronfearing.com or contact Dan Ellsworth at (651) 552- 6588 or [email protected].

About Digital Angel

Digital Angel (www.digitalangel.com) is an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification using its patented, FDA-approved implantable microchip; livestock identification and tracking using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for use on aircraft, ships and boats, and by adventure enthusiasts.

This press release contains certain “forward-looking” statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits and financial value of the partnership. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on March 31, 2009, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.