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Research and Markets: PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines

Dépèche transmise le 24 janvier 2011 par Business Wire

Research and Markets: PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7af3ce/phocuswrights_u_s) has announced the addition of PhoCusWright's new report "PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines" to their offering.

“PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines”

"PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines" provides an in-depth look at the current state of the U.S. airline market and projects future performance, with market sizing and forecasting through 2012. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the air segment. Topics include online agencies versus air supplier websites, ancillary services and the future of flight search. The report also contains a detailed overview of the U.S. travel market.

Although 2008 and 2009 were among the worst years for U.S. airlines, 2010 is shaping up to be among the best. The 2008 oil price spike, which led to untenable fuel prices for airlines, was followed by a steep economic recession. The result was a dramatic decline in corporate demand for travel and, for airlines, those precious premium customers. The industry's response to the challenges was both aggressive and swift, paving the way for a very profitable 2010.

To put the segment-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust "Overview" chapter includes market sizing and projections for the U.S. travel market through 2012, including breakouts for key online and offline distribution channels and all major travel segments.

Purchase "PhoCusWright's U.S. Online Travel Overview Tenth Edition: Airlines" to understand the current performance and future outlook of the U.S. airline market.

Key Topics Covered:

Section One

• Size and Structure of the U.S. Online Travel Market
• What Goes Down Must Come Up
• Composition of the U.S. Travel Market
• U.S. Travel Market by Segment
• U.S. Travel Market Channel Shift
• Size of the U.S. Online Leisure/Unmanaged Business Travel Market
• Online vs. Offline
• The Global Outlook
• Online Market by Segment
• Online Travel Agencies vs. Branded Websites
• Key Trends & Implications
• Purpose of the Report
• Methodology

Section Two

• Airlines: Recovering, as OTAs Soar
• Key Findings
• Overview
• Size of the Market
• Online Agencies vs. Supplier Websites
• Frequent Travelers & the Airline Website Slump
• Offline's Fleeting Resurgence
• GDSs, OTAs, & the Ancillary Wars
• Google-ITA: Flight Search Will Not Be the Same
• Other Airline Trends and Assumptions

For more information visit http://www.researchandmarkets.com/research/7af3ce/phocuswrights_u_s