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Sojern Expands Board of Directors with Addition of Travel Industry Veteran Ellen Keszler

Dépèche transmise le 27 janvier 2011 par Business Wire

OMAHA, Neb.--(BUSINESS WIRE)--Sojern, which joined forces with the top airlines in the world to create a proprietary targeted travel advertising platform that now reaches nearly 100 million travelers per year, today announced the appointment of Ellen Keszler to its Board of Directors. Ms. Keszler is the president and CEO of Clear Sky Associates, a management and strategy consulting firm focused on the technology and travel industries, and has more than 20 years executive management experience in the travel industry.

“Her combination of airline, GDS and online agency experience, combined with her stellar reputation and ongoing involvement in the travel technology space, makes her an ideal addition to our board.”

“As our growth has accelerated, many more travel companies want to leverage our technology and platform. Ellen’s deep industry knowledge and experience will be critical in our next stage of evolution,” said Gordon Whitten, Founder and CEO of Sojern. “Her combination of airline, GDS and online agency experience, combined with her stellar reputation and ongoing involvement in the travel technology space, makes her an ideal addition to our board.”

Ms. Keszler’s travel industry career includes serving as president of Travelocity Business, which helped defined the new online oriented corporate travel business. Under her leadership, Travelocity Business became a top 15 corporate travel agency in less than four years. She also led the North American division of Sabre Travel Network after serving a number of years at American Airlines.

“I am very excited to join the Sojern board of directors. Sojern is making a name for itself in the travel industry, and is executing on a pretty amazing vision. The more I understand the company, its technology, and its partners, the more convinced I am that Sojern will revolutionize the way relevant advertising and information is delivered to travelers,” said Ms. Keszler.

Ms. Keszler also serves on the board of directors of PROS Holdings (NYSE: PROS), the world leader in pricing and revenue management software; the board of directors of Farelogix, a leading provider of travel distribution technology and services; and she is on the advisory board of Traxo, a technology company that helps travelers organize, manage and share the details of their travel.

Ms. Keszler has a MBA in Finance from the McCombs School of Business at the University of Texas at Austin and is a lifetime member of the McCombs Advisory Council.

About Sojern, Inc.

Sojern, Inc. (www.sojern.com) has strategically partnered with the leading airlines and travel industry organizations to deliver audience segments online offering direct access to travelers and an expanded reach to advertisers. Sojern’s unique platform continues its innovative approach by reaching travelers throughout the travel continuum while increasing campaign performance for advertisers by providing advertising messages on premium web sites as well as impactful airline space such as boarding passes and itineraries. Sojern allows advertisers to reach travelers with greater scale and frequency while enhancing the travel experience and the effectiveness of advertising messages. Sojern is a privately held company with offices throughout the US. The company was founded in September 2007 and received a 2008 OMMA Award for Online Advertising Creativity, named 2009 OnMedia Top 100 for Technology Innovation, 2009 HSMAI Advertising Award winner and finalist for the 2010 Edison Awards.