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Business Wire Signs Partnership Agreement with International Paris Air Show

Dépèche transmise le 30 mai 2011 par Business Wire

Business Wire Signs Partnership Agreement with International Paris Air Show

PARIS--(BUSINESS WIRE)--Business Wire, world leader in news distribution for professionals, has signed a partnership agreement with the International Paris Air Show, the world’s biggest aerospace event. The show will take place at Paris-Le Bourget from June 20 to 23, 2011, for professional visitors, and from June 24 to 26 for the general public.

“we hope the partnership with Business Wire will contribute even more to the international reach of our show.”

“Business Wire is pleased to be once again the official news distributor for the Paris Air Show. This prestigious event is the quintessential international show for all cutting-edge developments in the aerospace sector. Though the show already enjoys extensive international recognition, the partnership with Business Wire will bring the show and the companies and institutions taking part increased exposure to the international media” remarks Olivier Corneloup, Director of Business Wire France.

The partnership will enable the Paris Air Show to reinforce its communication activities through Business Wire’s networks and experience. It will mean that the show, organized every two years by the Groupement des Industries Françaises Aéronautiques et Spatiales (GIFAS), will also be more extensively promoted and have an improved information flow.

Last time it was held in 2009, the Paris Air Show attracted 2,000 exhibitors from 50 countries, 140,000 professional visitors, 200,000 visitors from the general public, and 3,000 journalists from all over the world. This remarkable success clearly demonstrates that it is still the key event for all manufacturers, subcontractors and other players in the industry.

The 2011 show will also differ in that the exhibitors’ press booths will be entirely digitalized. This service, too, will be provided by Business Wire. This is a minor revolution for the exhibitors, though a development that journalists and reporters are coming to appreciate more and more, and which has already become part of standard practice on the other side of the Atlantic.

According to Nicolas Tran, Marketing Director of the Paris Air Show, “ this development has two main aspects: on the one hand, it’s a working method that fits in with the new tools used by journalists and reporters, who have access via their smartphones to information from the exhibiting companies in formats that can be reused, and on the other hand, it’s a more environmentally responsible way of working, given the tons of paper that are usually distributed at the show. Naturally, as with any change, some time is needed to adapt, but I truly believe that Business Wire’s experience of providing this service in the United States is a firm guarantee for us.” He adds that: “we hope the partnership with Business Wire will contribute even more to the international reach of our show.”

About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50^th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.
www.businesswire.com

About the International Paris Air Show at Le Bourget
The International Paris Air Show at Le Bourget, which was created in 1909 at the Grand Palais in Paris, is the world's oldest and largest show for the industry.
It has been the venue for numerous aviation and space events, and continues to present the sector's latest developments to a wide audience, from both the trade and the general public.
The International Paris Air Show at Le Bourget, the key event for the whole industry, is organised by SIAE, a 100%-owned subsidiary of GIFAS (Groupement des Industries Françaises Aéronautiques et Spatiales).

Key figures (2009 show):

• 2,000 international exhibitors
• 138,000 trade visitors
• 193,000 general public visitors
• 130,000m² of exhibition area sold (Halls, village, chalets and outdoor area)
• 192,000m² of exhibition space for aircraft
• Over 140 aircraft performing flying displays and exhibited
• 205 official delegations from 88 countries
• 3,000 journalists from all over the world

Practical information:

• Trade-only days (under 16s not admitted): Monday 20 to Thursday 23 June 2011
• "Student" day: Friday 24 June 2011 (Free entry with proof of student status)
• Open to the general public: Friday 24, Saturday 25 and Sunday 26 June 2011
• Times: 9.30am - 6pm

For more information on the Show, please visit our website: www.salon-du-bourget.fr