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Quadriga Art International Plans for More Efficient Use of Air Freight as ‘European Union Carbon Cap’ for Airlines Starts to Take Hold

Dépèche transmise le 26 juillet 2011 par Business Wire

Quadriga Art International Plans for More Efficient Use of Air Freight as ‘European Union Carbon Cap’ for Airlines Starts to Take Hold

AMSTERDAM & NEW YORK--(BUSINESS WIRE)--Quadriga Art International is helping charities plan more effective shipping of donor and marketing packages given expected rise in air travel costs and environmental impact. Quadriga Art, the leader in global marketing services for nonprofits, says knowing the environmental and financial costs of shipping can make the difference between a charity succeeding or failing in donor acquisition campaigns. The lifecycle environmental impact of direct mail fundraising campaigns is comprised of several key areas including paper production, transport and end use disposal. Measuring and analysing these factors is key to optimising net revenue for charities according to the marketing experts at Quadriga Art.

“If there is any business that can react nimbly to the oncoming carbon regulation for air travel it is direct response fundraising”

“The EU carbon cap that kicks in for airlines next January shows that the costs of emissions are getting closer to directly affecting the consumer experience in ways that people will notice,” says Adam Freedgood, Director of Business Development for Quadriga Art. “Now millions of consumers will have a heightened awareness of both the financial and environmental cost of emissions so we believe it is important for charities to understand this changing reality in their communications with individual donors as well with their operational decisions.”

Today, Quadriga Art’s direct reliance on the entire airline and air cargo industry is limited. According to operations managers at Quadriga Art, air freight, as a method to transport client shipments is a last resort. In fact, last year was an all-time record breaker for the least amount of shipments via air freight at Quadriga. The company is further reducing intercompany air shipments by consolidating shipments from Asia via ocean freight and then sending a ground service upon arrival to the destination country. Through smarter planning and scheduling, shipping costs for nonprofit clients can be lowered which means more dollars can be used to reach donors. The company is also employing virtual meeting technologies and remote presentation methods with increasing frequency. At an enterprise level, Quadriga Art is planning proactively for similar market mechanisms that will someday affect clients and the revenue generating impact that marketing campaigns have for charities.

“If there is any business that can react nimbly to the oncoming carbon regulation for air travel it is direct response fundraising,” says Freedgood. “Lean manufacturing and efficient transport result in cost savings for clients and more value for donors. Where there is waste there is also excess environmental and financial costs and that can literally mean the difference for a charity being successful in a donor acquisition program.”

For more, go to www.quadrigaartinternational.com

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