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PointHub Launches Powerful Personal Travel Rewards Shopping and Management Website with Proprietary Cash vs. Points® Recommendation Engine

Dépèche transmise le 9 août 2011 par Business Wire

PointHub Launches Powerful Personal Travel Rewards Shopping and Management Website with Proprietary Cash vs. Points® Recommendation Engine

SANTA MONICA, Calif.--(BUSINESS WIRE)--PointHub (www.pointhub.com), a loyalty program shopping and management destination, launched today with its breakthrough Cash vs. Points® Recommendation Engine that recommends qualified, real-time, side-by-side comparisons between purchase price and rewards points for airlines and hotels. The safe and easy-to-use PointHub site empowers business and leisure travelers to make better use of their incentive programs, reducing the $16 billion lost annually in unused frequent flyer miles and rewards points.

“Can I use my rewards points when making travel plans?”

PointHub goes beyond answering the question, “Can I use my rewards points when making travel plans?” with its patent-pending, proprietary Cash vs. Points® Recommendation Engine. After eliminating blackout periods and cross-referencing factors such as redemption fees, elite status opportunities, point expiration risk, and travel preferences, PointHub provides side-by-side “best value” travel recommendations that can actually be booked using cash or rewards points. Registered users simply click on the desired option and they are sent directly to the travel provider where they make their reservations without having to enter their personal information again.

“We created PointHub to help people take back the power of their points,” said Justin Byers, PointHub CEO. “We started in the travel space because of the dramatic impact our proprietary Cash vs. Points® Recommendation Engine will have on savvy travelers wanting to maximize use of their frequent flyer miles and rewards points, but we’re not stopping there. We plan to roll out loyalty shopping options for retailers and credit card programs, but in the meantime, people can track these programs on PointHub,” concluded Byers.

PointHub simplifies rewards management for consumers, who average 18 loyalty programs per household, through its PointTracker and alert tools. Eliminating the need to visit multiple sites, PointTracker monitors rewards program balances, elite levels, tier-status progress, pending itineraries, and expiration dates. PointHub warns registered users when their frequent flyer miles, rewards points, flight credits, or airline vouchers are about to expire and provides recommendations on how best to use them.

Beyond shopping and rewards management, PointHub also offers useful features such as a guide to more than 200 loyalty programs with user ratings and reviews, and tips about ways to earn and redeem air miles and rewards points. PointHub uses the same security measures, such as 128-bit encryption and physical security, as used by the largest financial institutions; its site is monitored and verified by Verisign, TRUSTe and McAfee.

Blog and Social Media Support

The launch of the PointHub website is also supported with an informative blog and social media activities on Facebook (facebook.com/pointhub) and Twitter (@PointHub). PointHub will provide travel news, tips and rewards deals to its social media followers. Guest bloggers, contests, and other engaging postings are planned.

Coming Soon…

PointHub is actively developing additional features, such as group accounts and bookings to help corporate loyalty management, as well as mobile applications, among other initiatives.

About PointHub:

Santa Monica, CA–based PointHub (www.pointhub.com) is a loyalty program shopping and management destination whose patent-pending Cash vs. Points® Recommendation Engine strengthens consumer decision-making through qualified, real-time, side-by-side comparisons between purchase price and rewards points. PointHub is the single best source for powerful point-redemption recommendations, point loss prevention, and rewards program management. Visit www.pointhub.com/press for more details. Follow us on Twitter (@PointHub). Like us on Facebook (facebook.com/pointhub). Read our blog (http://blog.pointhub.com/).

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